Verve Group is hiring a
Marketing Operations Manager

Summary

Join one of the top privacy-first omnichannel ad platforms and gaming companies as a Marketing Operations Manager. This hybrid role involves supervising and enhancing marketing operations, utilizing HubSpot functionalities, and overseeing BDR campaigns. The position requires strategic planning, technical proficiency, and practical implementation to propel successful marketing initiatives and help increase conversions.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• Proven experience (4+ years) as a Marketing Operations Manager or similar role
• 4+ years experience with HubSpot, HubSpot certifications as a plus
• Experience with tracking marketing and sales activities throughout the sales funnel (leads, opportunities, campaigns)
• Demonstrated success in supporting Marketing and BDR-led campaigns
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Proficiency in marketing automation tools and practices
• Excellent project management and organizational skills

Responsibilities

• Own HubSpot for seamless lead generation, tracking, analytics, and data integrity, ensuring accurate data capture and rectifying inconsistencies or inaccuracies
• Collaborate with Sales Operations and cross-functional teams, including marketing, data, and business development representatives (BDR), to align workflows, and goals, and execute marketing initiatives
• Create, manage, and automate workflows, lists, segmentation, email marketing, lead nurturing, and scoring with HupSpot to increase efficiency and personalize communication
• Regularly monitor and analyze key performance metrics, campaign performance, lead progression, and revenue attribution
• Identify opportunities for improvement and optimize campaign effectiveness in collaboration with sales and marketing teams
• Create dashboards and generate regular reports on marketing performance, BDR, marketing-led campaign effectiveness, and lead quality, providing actionable insights and recommendations to drive marketing strategy
• Manage and execute API integration of systems between Hubspot and other platforms
• Utilize HubSpot's automation features to personalize communication and improve lead engagement, email marketing, lead nurturing, and scoring
• Implement and audit all tracking mechanisms to ensure data accuracy across web analytics platforms such as Google Analytics, Looker Studio, Tag Manager, and UTM
• Train and mentor team members on HubSpot and marketing automation best practices

Benefits

• 3 Wellness days per year to help you maintain your well-being (in Q1, Q2, and Q3 after min. 90 days of employment)
• Enhance your professional skills with a yearly training budget
• Work and Travel Program (monthly raffle after 2 years of employment)
• Employee Referral Bonus
• Employee Shares Purchase Plan
• 27 holidays per year in addition to any of the public/bank holidays
• Personalized Benefits Platform; with a budget of 100 EUR/month, you can choose the benefits that fit you best from the following options
• Internet allowance
• Mobility allowance such as BVG/HVV tickets and car/bicycle rental
• Kindergarten, daycare center subsidy
• Sport membership and personal development
• Shopping vouchers
• Enjoy food and beverage benefits with colleagues and have fun during team events
• Take advantage of our Employee offers and discounts
• Corporate Pension Scheme