Marketing Operations Manager

Summary

Join our dynamic team as a Marketing Operations Manager and leverage your expertise in HubSpot to drive marketing performance, enhance campaign effectiveness, and improve operational efficiency.

Requirements

• Bachelor's degree in marketing, business administration, or a related field
• 3-5 years of experience in a marketing operations or digital marketing role, with a strong emphasis on HubSpot
• HubSpot certification(s). (e.g., Inbound Marketing, HubSpot Marketing Software) are highly preferred
• Experience with marketing automation, CRM management. , and data analysis
• Proficiency in setting up HubSpot workflows, campaigns, and reports
• Excellent analytical skills, with the ability to analyze data and make data-driven decisions who enjoy a fast paced entrepreneurial environment
• Ability to work well with a multi-cultural global team
• Willingness to work in a global, multi-time zone company environment
• Prefer working in a collaborative, cross-team capacity. This role requires to work across functions and departments to bring the product to life
• Ability to work independently and as part of a team
• Self starter with high level of autonomy

Responsibilities

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying current and future needs
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
• Designs, builds, and maintains our social media presence
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed
• Appraise important metrics that affect website traffic, service quotas, and target audience
• Identifies trends and insights, and optimizes spend and performance based on the insights
• Brainstorms new and creative growth strategies through digital marketing
• Plans, executes, and measures experiments and conversion tests
• Collaborates with internal teams to create landing pages and optimize user experience
• Identifies critical conversion points and drop off points and optimizes user funnels
• Administer workflows, automation, lead nurturing, segmentation, and reporting
• Manage and optimize HubSpot and Salesforce integration for seamless data syncing
• Customize HubSpot dashboards to track KPIs and campaign success
• Capture leads through forms, pop-ups, and CTAs; enrich profiles with detailed data
• Manage lead scoring, segmentation, and personalized email workflows
• Oversee lead routing, assigning leads to sales reps, and ensure smooth CRM integration
• Generate reports on lead activity, funnel progression, and campaign ROI
• Design and automate scalable marketing processes
• Maintain data hygiene within HubSpot (deduplication, enrichment, segmentation)
• Align marketing and sales strategies for a smooth handoff between teams
• Integrate HubSpot with tools like Salesforce, Calendly, Monday
• Assist in campaign planning, execution, and optimization across channels
• Conduct A/B tests and analyze results for improved performance and ROI
• Generate reports on key marketing metrics (traffic, leads, conversions)
• Use HubSpot tools to deliver insights for campaign and lead generation optimization
• Collaborate with sales, content, and design teams for campaign consistency
• Act as the point of contact for HubSpot-related inquiries and best practices
• Stay updated on HubSpot features and marketing trends