Marketing Performance and Analytics Analyst

Summary

The job description is for a Marketing Performance and Analytics Analyst position at FINN Partners, a digital marketing firm. The role involves analyzing marketing data, providing insights, and optimizing marketing strategies. The ideal candidate should have experience with analytics platforms and advertising networks, as well as proficiency in statistical analysis and machine learning.

Requirements

• A Bachelor’s or Master’s degree in Marketing, Business Analytics, Data Science, Statistics, or a related discipline
• 3-5 years of experience in a marketing analytics role, with a proven track record of analyzing marketing data and providing actionable insights
• Proficiency in analytics and visualization platforms (Funnel.io, Looker Studio, Power BI, Tableau)
• Deep familiarity with advertising networks (LinkedIn, Meta, programmatic networks) and their APIs
• Comprehensive knowledge of web analytics tools (Google Analytics, Adobe Analytics, Google Tag Manager), including campaign setup, troubleshooting, and reporting
• Experience in statistical methods and analysis techniques, machine learning, and predictive modeling
• Experience with A/B and multivariate testing tools such as Optimizely, VWO (Visual Website Optimizer), Google Optimize, or similar platforms

Responsibilities

• Design and oversee the deployment of marketing performance measurement strategies to deepen insight generation and inform decision-making
• Apply data science techniques to dissect marketing data and forecast trends
• Master analytics and visualization tools (Funnel.io, Looker Studio, Power BI, Tableau) for data aggregation, analysis, and visualization, driving actionable insights for campaign enhancements
• Design and execute A/B tests and multivariate analyses to refine campaign outcomes
• Monitor ongoing marketing campaigns and initiatives to ensure they meet performance goals
• Identify trends, patterns, and anomalies in marketing data to anticipate and address potential issues
• Work collaboratively with cross-functional teams to weave analytics insights into broader marketing strategies, bolstering customer segmentation, targeting, and personalization efforts
• Keep abreast of and implement cutting-edge data science and marketing analytics technologies and methods to elevate marketing performance

Preferred Qualifications

• Familiarity with  Python, R, or another relevant data science language is a plus
• Exceptional analytical, quantitative problem-solving abilities
• Outstanding communication and presentation skills, capable of demystifying complex data into actionable insights

Benefits

• Enjoy a competitive salary
• Comprehensive benefits
• A commitment to maintaining work-life harmony
• Thrive in a culture that prizes innovation, lifelong learning, and team collaboration
• Seize career progression opportunities in a rapidly expanding company