Marketing Program Manager

Summary

Join Tucows Domains, a global leader in domain registration, as their Marketing Program Manager! Reporting to the VP of Marketing, you will orchestrate various marketing initiatives, including acquisition campaigns and go-to-market programs. This remote-first role requires developing strategies, managing budgets, analyzing performance, and ensuring alignment with company OKRs. You will collaborate with multiple teams and stakeholders, leveraging your project management and communication skills. Success in this position demands strategic, creative, and analytical thinking, along with proficiency in marketing tools like HubSpot and Google Analytics. This is a fully remote opportunity within the Greater Toronto Area, with occasional on-site meetings.

Requirements

• Minimum of 5 years of program management in either an agency or B2B technology company
• Project management certification or 2 years of project management experience in a corporate environment
• Familiarity with agile marketing and running in two-week sprints
• Excellent communication skills and the ability to manage stakeholder expectations
• Familiarity with ChatGPT or other AI tools for creating program calendars
• Ability to lead through influence and work collaboratively in a fast-paced environment

Responsibilities

• Define the scope, objectives, and key performance indicators (KPIs) of marketing programs across the wholesale, retail, and registry lines of business
• Manage the planning, execution, and measurement of marketing campaigns, ensuring they resonate with target audiences and drive desired business outcomes
• Create detailed project plans and briefs that outline tasks, timelines, resources, and dependencies
• Liaise with product teams on go-to-market strategies and execution
• Engage with customers to test messages and content effectiveness
• Manage promotional set-up, reseller sign-up, analytics, and reporting for MDF programs with registry partners
• Orchestrate program timing to ensure effective execution and avoiding campaign fatigue with contacts
• Generate reports and analysis of program effectiveness and deliver regular updates to key stakeholders

Preferred Qualifications

Experience with HubSpot, including content management and marketing automation

Benefits

• Remote work, flexible hours
• Base salary range of $80,000 to $87,000 (CAD)