Marketing Revenue Operations Manager

Summary

Join Invoca as their Marketing Revenue Operations Manager and become a strategic partner to the marketing organization, particularly the VP of Demand Generation. You will leverage operational expertise, technical skills, and analytical capabilities to design and implement processes driving efficiency and marketing success. This critical role ensures smooth demand generation operations and supports data-driven decision-making, reporting directly to the Senior Director of Revenue Process and Technology. You will develop and implement scalable processes, collaborate with stakeholders, oversee campaign operations, build marketing automation workflows, and optimize lead flow. You will also manage the marketing automation platform, translate business requirements into technical solutions, build data-driven models, create performance reports, and analyze processes for improvement. This role requires significant experience in marketing operations within a B2B SaaS company, proficiency with specific software, and strong analytical and communication skills.

Requirements

• 4-7 years of marketing operations experience, ideally within a B2B SaaS company
• Proficiency with CRM Systems (Salesforce required) and Marketing Automation tools (i.e. Marketo (required), Marketing Cloud, HubSpot)
• Advanced skills with Microsoft Excel/Google Sheets, PowerPoint/Google Slides
• Strong problem-solving skills with a passion for identifying and solving complex operational challenges
• Excellent communication and interpersonal skills, with the ability to build strong cross-functional relationships; had demonstrated success in delivering results working x-functionally
• Highly organized and detail-oriented, with a demonstrated ability to prioritize and manage multiple projects in a fast-paced environment
• Self-starter who is adaptable, flexible, and thrives in ambiguity and a fast pace environment
• Strong written and verbal communication and presentation skills
• Strategic, analytical thinker with strong business acumen
• Strong work ethic with a “get stuff done” mentality

Responsibilities

• Develop and implement scalable marketing and demand generation processes to drive growth
• Collaborate with Marketing/Demand Generation and RevTech stakeholders to gather priorities and business requirements, assess needs, and recommend, develop, and implement tailored operational solutions and tools
• Oversee Campaign Desk Operations to ensure efficient execution of campaigns and alignment with demand generation goals
• Collaborate with demand generation teams to execute multi-channel campaigns
• Build and test marketing automation workflows (e.g., nurture campaigns, email sequences)
• Implement and monitor A/B testing for email and landing page optimization
• Support account-based marketing (ABM) efforts by aligning data, technology, and reporting
• Optimize top-of-funnel processes, including lead scoring, qualification, and routing, ensuring seamless lead flow from acquisition to pipeline creation
• Monitor lead flow and conversion rates to identify bottlenecks and areas for improvement
• Work closely with Revenue Operations to ensure alignment on data, processes, and tools
• Own and manage the marketing automation platform (Marketo required) and collaborate with the RevTech team to maintain seamless integrations between marketing tools and CRM
• Partner with the Marketing/Demand Gen team and RevTech stakeholders to assess, recommend, and operationalize the Marketing SaaS/Tech stack to meet department objectives
• Translate business requirements into operational and technical solutions to streamline workflows and automate processes
• Build and implement a data-driven lead scoring model to prioritize leads with the highest purchase intent
• Create reports and dashboards to monitor activity, KPIs, and performance metrics, including last-touch attribution
• Collaborate with the Revenue Analytics & Insights team to analyze campaign performance, lead flow, and pipeline contribution to provide actionable insights
• Analyze current processes and tools, identifying opportunities for improvement and automation
• Partner with stakeholders to identify gaps and implement innovative solutions to support marketing and demand generation goals
• Regularly evaluate and optimize the marketing tech stack to enhance team efficiency and campaign impact

Preferred Qualifications

• Experience with data visualization tools (i.e. Looker, Tableau, Anaplan)
• Knowledge of working with project management tools (i.e. Asana, Monday.com, Trello, Confluence)

Benefits

• Paid Time Off - Invoca encourages a work-life balance for our employees. We have an outstanding PTO policy starting at 20 days off for all full-time employees. We also offer 15 paid holidays, 10 days of Compassionate Leave, days of volunteer time, and more
• Healthcare - Invoca offers a healthcare program that includes medical, dental, and vision coverage. There are multiple plan options to choose from. You can make the best choice for yourself, your partner, and your family
• Retirement - Invoca offers a 401(k) plan through Fidelity with a company match of up to 4%
• Stock options - All employees are invited to ownership in Invoca through stock options
• Employee Assistance Program - Invoca offers well-being support on issues ranging from personal matters to everyday-life topics through the WorkLifeMatters program
• Paid Family Leave - Invoca offers up to 6 weeks of 100% paid leave for baby bonding, adoption, and caring for family members
• Paid Medical Leave - Invoca offers up to 12 weeks of 100% paid leave for childbirth and medical needs
• Sabbatical - We thank our long-term team members with an additional week of PTO and a bonus after 7 years of service
• Wellness Subsidy - Invoca provides a wellness subsidy applicable to a gym membership, fitness classes, and more
• Position Base Range - $95,000.00 - $135,000.00 Salary Range / plus bonus potential
• This role is remote and open to candidates located in the United States and Canada