Marketing Technology Product Manager

Summary

Join Stitch Fix as a Marketing Technology Product Manager and lead the vision, strategy, and roadmap for CRM and Growth Marketing capabilities. You will drive deeper client engagement through personalized communication, retention journeys, and lifecycle marketing. Collaborate with Marketing, Data Science, and Engineering teams to build best-in-class systems. Leverage marketing technologies like Salesforce Marketing Cloud and Blueshift to optimize marketing efforts. Ensure the effective use of marketing technologies and maintain data quality across CRM systems. This role requires 5+ years of product management experience with a focus on CRM and MarTech platforms.

Requirements

• You have 5+ years of product management experience, with 3+ years specifically focused on CRM, lifecycle marketing, marketing acquisition or MarTech platforms
• You bring proven experience leading CRM and digital marketing technology implementations, including tools like Salesforce Marketing Cloud, Blueshift, Singular, and Looker
• You’re deeply familiar with data-driven marketing and personalization strategies, and how to design systems that support these approaches at scale
• You understand how to design and manage integrated MarTech stacks, including ad servers, analytics platforms, CMS, CRMs, mobile tooling, and automation workflows
• You’re a strong cross-functional partner, especially to Marketing, Engineering, Data Science, and Analytics, and you know how to align teams toward common goals
• You thrive in fast-moving, high-growth environments and can manage changing priorities while staying grounded in outcomes
• You are a natural problem-solver, highly analytical, and energized by both strategic thinking and hands-on execution
• You bring a strong sense of ownership, accountability, and care for the client—you’re building systems that touch millions of people

Responsibilities

• Own the CRM and Growth Marketing product strategy and roadmap, driving impact across segmentation, automation, targeting, and personalization efforts
• Collaborate with business stakeholders to align digital marketing goals with product outcomes, ensuring both strategic and tactical needs are met
• Partner with Technology and Data Science teams to align CRM/MarTech architecture with our broader digital and data platform strategy
• Serve as an administrator and subject matter expert on key MarTech platforms (e.g., Salesforce Marketing Cloud, Blueshift, Google Tag Manager), with responsibility for operational integrity and workflow mapping
• Stay ahead of industry trends across the marketing technology landscape, evaluating tools such as CDP, DSPs, analytics, mobile engagement platforms, and more
• Define and manage business requirements for new investments and enhancements to marketing technology tools—advising on both platform capabilities and business process optimization
• Oversee governance and performance of critical MarTech systems, including integrations, data quality, and campaign reliability
• Manage vendor relationships to maximize ROI from MarTech platforms, ensuring they meet organizational performance standards and support long-term business growth
• Train and support marketing staff in the effective and compliant use of marketing technologies
• Monitor and maintain data quality across CRM systems to ensure high deliverability, personalization accuracy, and user trust
• Collaborate with program managers and developers to establish timelines, prioritize features, and ensure delivery of projects with high business impact
• Identify and automate time-consuming internal processes, championing scalable, sustainable solutions across the marketing and product stack

Benefits

• We offer comprehensive compensation packages and inclusive health and wellness benefits
• This role will receive a competitive salary, benefits, and equity
• The position is eligible for medical, dental, vision, and other benefits
• This position is eligible for new hire and ongoing grants of restricted stock units depending on employee and company performance