Media Buyer

Summary

Join Decentralized Masters, a rapidly growing DeFi education company, as a Media Buyer. You will manage and optimize Facebook and YouTube ad campaigns, handling over $100K/month in ad spend. Responsibilities include ad management and scaling, funnel and tech management, data and tracking, and ad audits. The ideal candidate possesses proven experience in managing high-ticket coaching/consulting ad campaigns, strong analytical skills, and a proactive approach to problem-solving. Decentralized Masters offers a competitive salary, unlimited PTO, flexible work schedule, and a fully remote work environment.

Requirements

• Proven experience in managing, optimizing, and scaling Facebook and Google Ad Accounts
• Track record of handling over $100K/month in ad spend across both platforms
• Knowledgeable in the high-ticket coaching/consulting space
• Familiarity with VSL call funnels and a clear understanding of Facebook and Google's algorithms
• Methodical approach to launching, optimizing, and scaling ad campaigns
• Strong understanding of digital marketing concepts and best practices
• Proficiency in CRM software and marketing automation tools
• Excellent analytical skills and attention to detail
• Strong organizational and multitasking abilities
• Familiarity with tracking and analytics tools
• Ability to work collaboratively in a team environment
• Strong communication and problem-solving skills
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Proactive approach to identifying and addressing issues before they escalate

Responsibilities

• Oversee and manage Facebook and YouTube ads, ensuring campaigns are launched, optimized, and scaled effectively
• Handle ad spend of over $100K/month across both platforms
• Stay up-to-date with platform changes, including algorithm updates, targeting options, and new campaign types
• Be the first line of defense for ad account issues, responding promptly to flagged ads or account suspensions
• Conduct daily quality checks on funnel functionality to ensure smooth performance
• Test all pages of the funnel to verify that they work as intended
• Create and manage tech integrations for funnels, such as Hyros for proper campaign attribution
• Perform daily quality control (QC) of inputted data in tracking sheets, including: Master Tracking Sheet, Ad Audit Sheet, Budgets and Projections Sheet
• Identify and address anomalies or errors in data to maintain accurate tracking of live funnels
• Work proactively to resolve issues before they impact campaign performance
• Execute daily media buying tasks as outlined in the Ad Audit sheets
• Assess the effectiveness of audiences, placements, and spend allocations to refine media buying strategies
• Ensure decisions are data-driven and based on an in-depth understanding of current trends

Benefits

• Competitive salary package
• Full-time/40 hours a week
• Unlimited PTO
• Flexible work schedule
• Team off-sites
• Young & dynamic culture with team members across 25+ countries
• Fully Remote with a very supportive team. You have the ability to work from anywhere in the world!