Media Buyer – Local Lead Generation Specialist

Summary

Join BAD Marketing, a leading Growth Marketing Agency, as a Google Media Buyer specializing in driving real leads for U.S.-based service businesses. You will play a key role in developing and executing Google Ads campaigns, focusing on lead generation and maximizing ROI. This hands-on position requires managing daily ad budgets ranging from $33 to $100+ and optimizing campaigns based on real-time data. The ideal candidate possesses proven experience managing multiple local service accounts, a deep understanding of U.S. lead generation practices, and expertise in building high-converting campaigns. You will collaborate with internal teams and provide performance insights to stakeholders. This is a fully remote position offering various benefits.

Requirements

• 2+ years of hands-on experience running local Google Ads lead gen campaigns (not eCom)
• Proven success managing 20+ service-based client accounts without sacrificing performance
• Deep understanding of lead-focused search campaigns , conversion tracking, call forms, etc
• Hands-on experience with Go High Level or a similar CRM system
• Highly organized and able to pivot quickly based on live data
• Impeccable attention to detail across copy, targeting, and reporting
• Fluent written and spoken English with clear, proactive communication
• Reliable internet connection and a remote-ready professional setup (camera, mic, etc.)

Responsibilities

• Conduct in-depth keyword research and write high-converting ad copy
• Launch, manage, and optimize Google Ads campaigns with daily budgets of $33–$100+
• Run A/B tests on ad copy, assets, and landing pages to improve CPL and conversion rates
• Monitor campaigns daily and adjust based on real-time data and performance
• Identify opportunities for creative, strategic, and targeting improvements
• Ensure all funnels and landing pages are fully optimized and technically sound before launch
• Collaborate with internal teams: Account Managers, landing page builders, tech specialists
• Provide clear, actionable reports and performance insights to internal stakeholders

Preferred Qualifications

Experience in the automotive industry or local service verticals is a strong advantage

Benefits

• Comprehensive health, dental, and vision insurance plans (U.S. residents only)
• Unlimited PTO
• Paid U.S. holidays
• Opportunities for professional development and upward mobility
• Collaborative, results-focused, fully remote work environment