Media Buying Performance Marketer

Summary

Join Hike, a company revolutionizing gaming and tech with immersive experiences and Web3 gaming, and be part of a team creating innovative products. The Performance Marketing Manager will own and execute full-funnel performance marketing strategies, manage and optimize large media budgets, and collaborate with creative and content teams. This role requires hands-on experience in performance marketing, managing large budgets, and influencer marketing. Strong analytical skills, proficiency in BI tools, and a data-driven mindset are essential. The ideal candidate will also possess excellent communication and stakeholder management skills. Hike offers competitive compensation, global exposure, and the chance to be part of something transformative.

Requirements

• 2+ years of hands-on experience in performance marketing/media buying with a focus on ROI, revenue growth, and efficiency
• Proven success managing and optimizing ₹3–4 Cr+ monthly budgets across direct, affiliate, and programmatic channels
• Hands-on experience with influencer marketing from a performance lens — ideally involving paid amplification, tracking, and ROI evaluation
• Deep familiarity with MMPs (Appsflyer/Branch) — including attribution setup, event tagging, and fraud monitoring
• Strong proficiency in Tableau or equivalent BI tools — able to translate raw data into insights and actions
• Highly analytical with a data-first, performance-obsessed mindset and a clear understanding of funnel metrics
• Creative sensibility with a good eye for ad formats, messaging, and user hooks that convert
• Strong attention to detail in campaign setup, reporting, and performance attribution
• Excellent communication and stakeholder management skills, both internally and with external media/influencer partners
• Working on Channels: DSP’s, Direct Media, Affiliates, Influencer Performance

Responsibilities

• Own and execute full-funnel performance marketing strategy across direct buying, affiliate networks, DSPs, and influencer-driven paid campaigns
• Manage and optimize media budgets of ₹3–4 Cr+/month, with a sharp focus on CAC, ROAS, retention, and LTV
• Plan and manage influencer-led media amplification, working with influencer teams or platforms to drive measurable performance impact
• Collaborate closely with creative and content teams to build and scale compelling, scroll-stopping ad creatives, grounded in user insights
• Own attribution accuracy and data hygiene, ensuring flawless campaign tracking, UTM consistency, event mapping, and fraud controls via MMPs
• Build and nurture high-impact partnerships with publishers, ad networks, affiliates, and influencer platforms
• Scale high-quality user acquisition using ROI-positive strategies across multiple cohorts and geographies
• Lead structured experimentation and A/B testing for creatives, targeting strategies, bid types, and channel mixes
• Track media trends and emerging platforms, staying ahead of the curve on new performance channels and best practices
• Run daily data-driven performance analysis using tools like Tableau, internal dashboards, and MMPs (Appsflyer/Branch) to drive smart, actionable optimizations
• Deliver sharp performance insights with attention to detail, ensuring clean reporting and actionable feedback for internal and external stakeholders

Preferred Qualifications

Experience in real money gaming, e-commerce, or other high-volume transaction apps is a strong plus

Benefits

• Competitive compensation
• Exciting global exposure
• A chance to be part of something truly transformative