Media Lead

Summary

Join Airbnb's dynamic team as the Media Lead for North America! You will manage regional relationships with global media agencies, collaborating with various internal teams to develop and execute cohesive media strategies. This pivotal role demands shaping global campaigns with locally relevant strategies, optimizing for efficiency and impact. Success involves autonomy, influence, and expertise in brand paid media, communicated through storytelling and integrated strategy. You will plan and oversee media strategies across diverse platforms, integrating efforts across stakeholders and collaborating with global teams. This US-remote eligible position requires significant experience in digital advertising and media management.

Requirements

• 12+ years experience at digital, advertising or media agencies and/or experience managing media at a client business — preferably in the consumer internet space in travel, design, technology, or lifestyle brands
• Ability to lead plan development from beginning to end with little oversight. You’ll demonstrate your ability to think holistically but also ensure the details are addressed
• In-depth knowledge of the efficacy of all media channels, with a proven track record in digital, social, and offline media. Deep understanding of market trends and fluency with brand measurement metrics and analytics
• Experience in managing Global media programs and evaluating strategic, local media partners

Responsibilities

• Plan and oversee all media strategies and spend including digital, TV, social, podcasts, ooh, cinema, and direct marketing initiatives
• Lead media strategies to drive brand behaviors through all platforms with emphasis in leading integrated and social innovation in the areas of storytelling, branding, marketing, product, and partnerships
• Lead development of global campaigns from connections strategy through campaign execution and reporting
• Areas of focus include connections planning, media mix development, media planning & buying, performance measurement, budget management, online tracking, buy evaluation, and optimization
• Integrate efforts across cross-functional stakeholders; including global marketing, local business needs, resourcing, and media partners
• Support budget and strategy planning with global teams, working closely with Financial Planning (FP&A) and Marketing Leadership
• Partner with a global media team, based in EMEA and APAC, to develop truly nuanced and culturally relevant media strategies worldwide
• Manage our regional relationships with our global media agencies of record and work with the marketing and cross-functional teams based throughout the region to ensure cohesive regional media strategies focused around internally-aligned go-to-market approaches
• Shape and execute global campaigns by creating locally relevant strategies that truly connect with regional audiences
• Optimize for media efficiency, creative execution, local relevance and campaign objectives
• Drive global influence and connectivity through US work, while maintaining local connection with Canadian and US marketplace and consumers to inform regionally driven initiatives and excellence
• Strong but attentive partnership with media agency
• Create trusted internal relationships to facilitate strategy and tactics within our in-house approach
• Identify tactical, process, and resource opportunities to better position brand approach

Benefits

• Bonus
• Equity
• Benefits
• Employee Travel Credits