Media Planner

Summary

Join Blavity, Inc. as a Media Planner to develop and lead innovative digital media and experiential strategies. This (W2) Contractor position requires creating media plans balancing reach, frequency, and cost-efficiency. You will collaborate with various teams to ensure seamless execution and alignment. The ideal candidate has a strong understanding of the digital media landscape, analytical skills, and excellent communication. This fully remote, U.S.-based role reports to the Associate Director of Media Planning & Sales Operations and requires at least 50% overlap with the Pacific Time Zone. Contractors provide their own equipment. The hourly rate is $30/hr for 29 hours per week over 6 months.

Requirements

• Education : Bachelor’s Degree
• Required Experience : 1+ years of experience in media planning or media buying
• Experience evaluating and recommending digital media mixes that help ensure successful campaigns
• Technologies : Fluent in Microsoft Office, Google Suite
• Highly organized, self-motivated, and able to hit the ground running with minimal supervision
• High-energy, company-first, positive attitude
• Ability to manage multiple projects in a fast-paced environment
• Excellent communication and analytical skills; outgoing and sociable
• Naturally detail-oriented, with an obsessive need to document and communicate findings
• A healthy appreciation of GIFs and Black culture
• Candidates must be authorized to work in the U.S
• Candidates must be available to work at least 50% in alignment with the Pacific Time Zone

Responsibilities

• Create media plans for partnership reps that help our clients achieve campaign objectives within the allocated budget
• Support the Sales team in digital media campaign planning and putting together strategic recommendations
• Collaborate closely with the Associate Director to streamline processes and implement best practices
• Collaborate with account teams and clients to understand campaign goals, target audience, and budget constraints
• Build effective relationships with colleagues throughout the Blavity organization to support analysis of product performance based on multiple internal metrics including technical, financial, sales and strategic benchmarks
• Partner with Ad Ops to manage and control inventory (understanding sell through rate, as well as what is not sold)

Preferred Qualifications

• Previous experience working in digital media, or related high-growth start-up
• Experience with media buying or trafficking is a plus
• Knowledge in CRM software, Salesforce, and Operative/AOS is a plus

Benefits

• This is a fully remote, U.S.- based role
• The hourly rate is $30/hr, 29 hr per week for 6 months