National Account Manager

Summary

Join BDA as a National Account Manager and build strong client relationships, focusing on understanding their needs and recommending merchandise solutions. You will collaborate with internal teams to ensure successful project execution and on-time delivery. This dynamic, customer-focused role requires sales acumen, relationship-building skills, creativity, and project management expertise. The position offers a hybrid or remote work schedule depending on location within 50 miles of a BDA office. Success involves meeting sales targets, contributing to revenue growth, and fostering client satisfaction. Mentoring other account managers and contributing to recruiting efforts are also key aspects of the role.

Requirements

• 5+ years proven experience in sales, business development and account management
• Proven track record of increasing sales and business opportunities through client development
• Proficient in MS Office suite (Excel, Outlook, Word, Powerpoint)
• Proficiency in using CRM software and other relevant tools for sales and order management. (Salesforce preferred)
• Knowledge of safety and compliance standards for consumer packaged goods, ensuring adherence to regulatory requirements and best practices

Responsibilities

• Develop and nurture long-term relationships with existing clients
• Act as main point of contact for clients, addressing their inquiries and concerns promptly and professionally. Serves as escalation point for direct reports and client needs
• Understand clients’ promotional objectives, target audience, budget and deadline constraints to offer tailored promotional merchandise solutions
• Advise clients on the most suitable merchandise solutions that align with their marketing goals and brand image
• Stay updated on industry trends, product knowledge, and best practices to provide informed recommendations
• Understand BDA business units and services to evaluate and Identify opportunities to upsell or cross-sell additional products, programs or services to existing clients
• Understand, interpret and analyze financial aspects of accounts to make sound financial business decisions for BDA. Review and analysis of client reports, sales revenue, gross margins, sales reports, operating expenses etc
• Create compelling proposals & presentations that showcase the value of our products and services
• Works with Director to develop proactive strategy/set direction for assigned account(s)
• Creates compelling presentations and pitches for client opportunities
• Prepare accurate and competitive quotes for clients based on their requirements
• Lead with positive intent and work together with both internal and external customers
• Coordinate and collaborate with client service coordinators, production associates, and other cross functional teams (design, logistics, purchasing etc) to deliver on spec and on time
• Assist Director with client business reviews. Monitor client satisfaction and address any issues to ensure a high level of customer retention
• Conduct post-order follow ups to gather feedback and assess the success of the promotional project/program
• Meet and exceed assigned sales targets and contribute to BDA’s revenue growth while working within assigned budgets and forecasts. Deliver results by achieving short and long-term sales and profitability goals
• Work with Director to set revenue and margin goals for entire team. Maintain and grow individual budget while managing and supporting the growth of collective client portfolio of team ($7M plus benchmark)
• Coach and mentor other Account Managers and Associate Account Managers on key account team
• Manage performance management documentation of direct reports to include CDPs, PIPs and written warning process with Director. Conduct annual performance reviews of direct reports
• Assist Director in interviewing and recruiting of new talent
• Stay informed about the competitive landscape and industry trends to enhance our offerings and maintain a competitive edge
• Manage contact and opportunity database and execute strategic account plans
• Exude high levels of professionalism when interacting with clients, internal partners and external vendors and agencies

Preferred Qualifications

• Promotional merchandise experience
• Creativity and experience in merchandise. Ability to come up with out of the box, fresh new ideas
• Excellent organizational skills to manage multiple clients and orders simultaneously
• Fast paced, deadline driven multi-tasker
• Leads by example and develops team to learn and grow new skills
• Energetic self starter who exudes accountability, urgency and passion
• Team player
• Strong interpersonal, communication, customer service and presentation skills to build and maintain client relationships effectively
• Possess strong financial acumen with an understanding of calculating financial data such as margins & discounts to ensure profitable sales results
• Exceptional negotiation and problem-solving abilities

Benefits

• Robust PTO; vacation, a paid volunteer day, holidays and summer Fridays
• Benefits; medical, dental, vision, life, and AD&D insurance
• 401k
• Tuition reimbursement
• Mental health and financial wellness programs
• Professional development opportunities including tuition reimbursement
• Certain revenue-generating positions may be eligible for incentive compensation