Online Marketing Manager

Summary

Join Westernacher Solutions, a leading IT consulting and solution provider, as a Digital Marketing Specialist. Develop and implement holistic digital marketing campaigns, manage SEO and website optimization, and plan paid advertising campaigns. Create engaging content, manage social media presence, and analyze campaign performance to suggest improvements. Collaborate with other departments and external providers. The role requires strong communication, creativity, and technical skills in various marketing tools.

Requirements

• Successfully completed studies or comparable training in online marketing/digital marketing or a related field
• At least 4 years of professional experience in online or digital marketing, ideally in a medium-sized company
• Technical know-how and experience in using tools such as Google Ads, LinkedIn Ads, WordPress, Adobe Creative Cloud, MailChimp and analytics tools (e.g. eTracker)
• In-depth knowledge of SEO, SEA and performance marketing, as well as experience in creating content strategies
• Strong communication skills, creativity and a feel for the visual and textual design of marketing content
• Structured and independent way of working with strong time and project management skills
• Willingness to deal with new trends and technologies and to integrate them into their work
• Fluent in German and good English

Responsibilities

• Develop and implement holistic digital marketing campaigns to increase brand awareness and generate leads
• Analysis and optimization of corporate and product websites for better visibility in search engines
• Planning, implementation and management of paid advertising campaigns (e.g. Google Ads, LinkedIn Ads) with data-based monitoring and optimization
• Conception and creation of target group-oriented content (e.g. blog posts, newsletters, social media posts) as well as creative design of texts and visuals
• Supervision of the company's presence on social media platforms and conception of social ads to increase reach and engagement
• Creation of reports to evaluate the success of the campaigns and derive suggestions for optimization
• Collaborate with other departments and external service providers to successfully implement projects

Benefits

• 32-40 hours per week, flexible working hours, 25 days of vacation (+1 day of every full year in the company), a lot of freedom of choice, good work-life balance
• Up to 60% remote at our locations or fully remote
• Share program (the company belongs to the active employees), mobility grant, team and company events, Sports card or personal budget for sports activities, Additional health and dental insurance