Outbound Lead Generation Representative

Summary

Join Pavago as an Outbound Lead Generation Representative and design, optimize, and execute lead generation processes for a client. You will source, engage, and qualify leads through targeted outbound campaigns, focusing on securing qualified appointments. The role requires developing a streamlined lead generation workflow, identifying and sourcing high-quality leads, and managing outbound campaigns using tools like Smartleads.ai, ZoomInfo, and Inboxlogy. You will track performance, analyze results, and collaborate with leadership. Success in this role demands proven experience in outbound lead generation, strong copywriting skills, proficiency in lead sourcing tools, and a strategic, process-oriented mindset. The position is full-time and remote, working US hours.

Requirements

• Proven experience in outbound lead generation and designing lead flow processes
• Strong copywriting skills for cold email and follow-up content
• Proficiency in lead sourcing, automation tools, and CRM systems
• Resilient, adaptable, and persistent in a competitive prospecting environment
• Strong strategic thinking skills with a process-oriented mindset
• Highly self-motivated with a drive to exceed measurable targets
• Ability to balance hands-on execution with strategic process development
• 1–2 years of outbound lead generation or appointment-setting experience
• Demonstrated experience designing or optimizing lead flow processes
• Proficiency with cold email outreach tools, CRM systems, and lead databases
• Excellent written communication skills in English
• Strong understanding of sales prospecting workflows and best practices
• Ability to work independently in a fast-paced remote environment

Responsibilities

• Develop, document, and implement a streamlined lead generation workflow for the department
• Identify bottlenecks in existing lead flow and propose data-driven improvements
• Collaborate with leadership to align lead process with business goals
• Identify and source high-quality leads that match predefined target profiles
• Apply qualification criteria to ensure all appointments meet required standards before handoff
• Write compelling, conversion-driven cold email copy to maximize open, click-through, and response rates
• Execute follow-up sequences via email to nurture and engage leads
• Manage and optimize outbound campaigns using tools such as Smartleads.ai, ZoomInfo, and Inboxlogy
• Track outreach performance, analyze results, and implement improvements to enhance efficiency
• Work closely with leadership to ensure messaging, targeting, and process design remain aligned