Outbound Marketing Manager

Summary

The job is for an Outbound Marketing Manager at JumpCloud, a remote company that helps IT teams manage user identities and devices. The role involves generating outbound-sourced pipeline, developing outbound campaigns, crafting email outreach sequences, enabling SDRs on campaign launches, and measuring performance.

Requirements

• 3-5 years of marketing, product marketing, demand generation or sales enablement experience
• Experience running outbound marketing campaigns end-to-end, from concept to launch to follow up and reporting
• Experience partnering with BDRs to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers
• Hands-on experience with funnel and pipeline reporting
• Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
• Excellent verbal and written communication skills

Responsibilities

• Plan and execute outbound marketing programs to reach potential customers using outbound motions, including prospecting within the database, and acquiring net new accounts
• Work with PMM and Operations to identify the key audiences (including size of audience, persona, segment) to fuel our account list development
• Develop compelling email cadences for BDRs leveraging existing messaging, with the goal of driving SQLs and S1s
• Train, enable and support BDRs in going deeper on message personalization, to better serve the needs of our prospective customers
• Develop outbound prospecting playbooks and best practices in partnership with BDRs and sales enablement
• In partnership with Marketing Operations, build reporting to monitor performance, including activity metrics, conversion rate data, volume of pipeline generated
• Build a consistent feedback loop and continuously improve and optimize campaign performance
• Partner internally with marketing to ensure we have the right quarterly campaign plans in place in order to hit our pipeline targets
• Closely monitor conversion rates and optimize campaigns at each stage of the funnel
• Execute A/B tests, collect and analyze data, and continuously improve campaign performance
• Partner with marketing operations and sales operations to identify and drive forward our technology/tools roadmap
• Regularly report out on the performance of our customer acquisition efforts

Preferred Qualifications

• Passion for trying new things and a strong drive towards solution-oriented problem solving
• Exposure to tools like Outreach, GongEngage, SalesLoft
• Bonus: Hands-on experience with Salesforce and marketing automation tools like Marketo, Pardot or Hubspot
• Bonus: Experience marketing to an IT audience