Paid Marketing Manager

Summary

Join Figma's growing Growth Marketing team as a Paid Marketing Manager to expand and optimize paid media presence across social and video channels. You will drive top-of-funnel growth, broaden Figma's reach, and collaborate with cross-functional teams. Develop and execute paid media strategies, implement audience segmentation, and align creative messaging with Figma's brand. This role involves building a roadmap for testing and optimizing ad creative, leading experiments, managing retargeting, and analyzing campaign performance. This full-time position can be based in a US hub or remotely within the United States. Figma offers a competitive compensation and benefits package.

Requirements

• 6+ years of digital marketing, paid marketing, or equivalent experience
• Proven experience running paid social and video campaigns for SaaS products, with a focus on audience targeting and top-of-funnel growth
• Strong analytical skills with a data-driven approach to testing, performance optimization, and ROI measurement
• Experience with paid media tools and platforms, such as DV360, Smartly, and Google Analytics 4
• The ability to synthesize data into actionable insights and adjust campaigns in real time based on performance
• Familiarity with incrementality testing methods, such as MMM and Geo-X

Responsibilities

• Develop and execute paid media strategies across social and video channels, focusing on top-of-funnel growth and audience expansion
• Implement and optimize audience segmentation strategies, including demographic, firmographic, and psychographic targeting, to increase engagement and conversions
• Collaborate with cross-functional teams (e.g., PMM, brand, content) to align creative and messaging with Figma’s brand and product offerings
• Build and maintain a roadmap for testing and optimizing ad creative, audience targeting, and budget allocation
• Lead high-velocity experiments to rapidly identify and scale winning strategies that drive growth
• Manage retargeting efforts to maximize reach and nurture prospects through the sales funnel
• Monitor and analyze campaign performance metrics, making data-driven adjustments to maximize ROI and ensure alignment with broader growth goals

Preferred Qualifications

• Experience with programmatic advertising and emerging channels like TikTok or programmatic display
• Prior experience in a high-growth or product-led SaaS environment
• A background in marketing analytics

Benefits

• Health, dental & vision
• Retirement with company contribution
• Parental leave & reproductive or family planning support
• Mental health & wellness benefits
• Generous PTO
• Company recharge days
• A learning & development stipend
• A work from home stipend
• Cell phone reimbursement
• Equity