Paid Media Lead

Summary

Join Skin + Me, a mission-driven startup, as their Paid Media Lead and lead their paid search (PPC) and paid social activity. This hybrid role requires three days a week in their Paddington HQ and two days remote. You will own the strategy of your assigned channels (Meta, Google, and TikTok), manage the paid media marketing budget, and work with the paid media executive to create, optimize, and analyze results of paid media campaigns. You will also manage a Paid Media Executive, oversee their workload, and provide support for performance and professional development. This role requires strong experience in paid search and paid social, experience leading a small team, and confident working autonomously. You will be working closely with the Growth Marketing Manager and other senior stakeholders.

Requirements

• Strong hands on experience across the performance marketing mix driving growth from channels including PPC and Paid Social
• Outstanding knowledge of the Google Ads, Meta and TikTok platforms, gained through hands on experience
• Confident using advanced Excel techniques and an eagerness to learn further data skills
• Experience working in a fast paced, high growth and data driven organisation
• Experience working with design and copywriting teams to deliver best-in-class creatives for your channels
• Commercially-minded with an inquisitive mind

Responsibilities

• Own the strategy of your assigned channels (Meta, Google and TikTok), making sure we leverage the strengths of each channel to drive cost effective customer acquisition
• Use data and insights to underpin your decision making and hit your KPIs
• Own the creative brief process with a constant Test & Learn approach
• Track and manage the paid media marketing budget - flagging and reporting if we’re behind targets, and leading the team to take necessary actions to achieve targets
• Work with the paid media executive to create, optimise and analyse results of paid media campaigns across the three brands
• Serve as the team representative in both team and leadership meetings, confidently presenting updates and addressing questions
• Ensure the key learnings and best practices of each channel are shared effectively across all relevant teams, including UX, Influencer and CRM teams and across our three brands
• Manage a Paid Media Executive, overseeing their workload and providing support for performance and professional development as needed
• Work closely with the Paid Media Executive to manage workload across our three brands, and collaborate with growth leads across the three brands to ensure we hit our targets
• Own channel reporting, communicate results at all levels in a clear and concise manner
• Ensure channel reporting processes are operating smoothly
• Lay out an optimisation roadmap for your channels, including creative, targeting, bidding, and UX
• Work collaboratively with the Creative, Influencer and Tech teams to implement changes and understand results
• Create a plan to scale opportunities and drive growth across the online channel mix, building on existing activities
• Collaborate closely with Marketing and other members of the Growth team to align with the marketing calendar and plans

Preferred Qualifications

Previous experience in people management is desirable

Benefits

• 25 Days Holiday (+ all the usual Bank Holidays) – It's important to take a break and recharge, that's why we offer a generous holiday allowance
• Free Breakfast & Lunch – It’s important you are well fueled for the day so we've got your breakfast and lunch covered. Plus drinks and snacks are available too!
• Hybrid working to give you flexibility – We are all remote on Wednesday and Thursday. When we are in the office on Monday, Tuesday and Friday our core hours are 10-4. If you're an early bird you can do 7-4, and if you're a night owl 10-7 is fine too
• Equity – We offer a compensation package of salary and share options that means every employee has a stake in the business. We really are all in this together
• Health and wellbeing focus – We offer a healthcare cash plan, cycle to work schemes plus free healthy breakfast and lunch in the office. We'll be sure to always prioritise your physical and mental health
• Culture club – Our culture club team meets every week to make sure we celebrate our big wins and milestones too, with parties, surprises and more
• You’ll get highly discounted Skin + Me products for you, and 10 friends + family too
• Generous employee referral scheme. If you know more fabulous people and refer them to work with us too, you’ll receive a cash bonus when they pass probation
• Dog-friendly office with two very cute resident dogs!