Paid Media Specialist

Summary

Join HighKey Agency, a leader in digital branding for the aesthetic industry, as their Direct Ads Manager. You will oversee advertising campaigns, ensuring alignment with the company's mission to elevate aesthetic clinic owners. This role demands sharp focus on managing and optimizing advertising strategies to meet market needs and company goals. Responsibilities include ad account management, content creation, campaign development, funnel optimization, and daily reporting. You will collaborate with creative and sales teams, ensuring brand consistency and lead management. The ideal candidate possesses proven experience in digital advertising, strong analytical skills, and a passion for the aesthetic industry.

Requirements

• Proven experience in digital advertising and campaign management. (Ex. Google Ads, Facebook Ads, TikTok Ads, etc)
• Experience with local high-ticket service-based businesses
• Experience with national high-ticket service-based businesses
• Strong analytical skills and experience with Google Analytics and other marketing platforms
• Excellent communication and team collaboration skills
• Ability to manage multiple projects in a fast-paced environment
• Passion for the aesthetic industry and a drive to achieve excellent results

Responsibilities

• Fully managing up to 7 ad accounts across HighKey's marketing and their client's direct advertising
• Creating all of the content ideas, scripting, and then executing the filming with the respective teams
• Collaborate with creative teams to develop engaging ad content tailored to our target demographic
• Develop and oversee ad campaigns across various digital platforms, focusing on aesthetic clinic owners in North America
• Assist in refining marketing funnels, enhancing lead conversion and nurturing strategies
• Optimizing the ad spends of campaigns daily between ad sets
• Working with the respective CRM managers to ensure that all leads are logged properly, organized, and taken care of by the respective sales teams
• Communicating and meeting with the social media, email marketing and other teams to coordinate messaging and campaigns for brand consistency
• Ensure all advertising dashboards are meticulously updated and accurate—review lead generation data to optimize ad performance
• Participate in regular strategy meetings to discuss pipeline health, campaign effectiveness, and strategic adjustments based on analytics

Preferred Qualifications

Ideally, experience in the medical and/or aesthetics industry

Benefits

• Competitive pay and performance bonuses
• Remote work flexibility
• Opportunity to work in a fast-growing sector with a highly motivated team
• Opportunity to rapidly scale compensation with commissions on active clients
• Access to HighKey Skool training for personal and professional development