Paid Media Specialist

Summary

Join a leading fitness company as their new Paid Media Specialist, managing and optimizing paid marketing campaigns across Google, Facebook/Instagram, and Amazon. You will collaborate with creative and brand marketing teams, reporting to the Director of Performance Marketing. This fully remote position requires 3+ years of marketing experience, including media buying and ads trafficking, and experience managing six-figure budgets. You will be responsible for campaign implementation, A/B testing, performance analysis, and reporting. The ideal candidate will possess strong analytical skills and a proven track record of success in driving quantifiable results.

Requirements

• Minimum 3+ years marketing experience
• Minimum 3+ years of media buying and ads trafficking, with a track record of building high-converting funnels and driving quantifiable results
• Minimum 2+ years experience managing Amazon Marketplace Ads
• Minimum 2+ years experience working in e-commerce and D2C products
• Proven experience managing large six-figure annual media budgets
• Proficiency in Facebook Ads Manager and Google Adwords
• Strong skills in Google Suite products

Responsibilities

• Manage the end-to-end process of paid media campaigns on platforms such as Meta, Google, and Amazon, focusing on strategy, targeting, bidding, content, and creative assets
• Utilize multi-touch attribution models to optimize campaign performance and ensure accurate tracking of customer interactions across various touchpoints
• Execute A/B testing for landing pages, and ad copy to gather statistically significant data and improve campaign effectiveness
• Work closely with the creative team to leverage insights from campaign performance and enhance future concepts
• Analyze campaign performance and compile detailed reports on key performance metrics to share with internal teams
• Write concise and compelling ad messages for paid media campaigns
• Manage marketing projects efficiently, maintaining priorities, deadlines, and deliverables
• Assist with other marketing initiatives as needed

Preferred Qualifications

• Experience in Snapchat, TikTok, or Pinterest ads trafficking
• Experience in app install ads and Apple Search ads
• Proficiency in Google Analytics
• Previous experience in an agency setting
• Experience with subscription products

Benefits

Fully-Remote (Work from Home)