Paid Social Media Specialist

Summary

Join Zigzag's growing team as a Junior to Senior Digital Marketing Specialist! This role focuses on building and managing paid social media ad campaigns across platforms like Meta, TikTok, and Pinterest. You'll collaborate with performance managers and the measurement team to exceed client expectations. The position requires managing campaign performance, optimizing strategies, and supporting the performance team. A competitive signing bonus is offered. The ideal candidate has at least two years of digital marketing experience and a passion for e-commerce.

Requirements

• At least 2 years of experience as a Digital Marketing with the ambition to grow your skills on social platforms, such as Meta Ads Manager and TikTok, Snapchat, or Pinterest ads
• You have experience in creating paid social media strategies that align with the objectives of the client
• Comfort with the main responsibilities outlined above, along with opportunities for personal growth and development
• Strong analytical skills and comfort in using and managing data inside Excel or Google sheet
• Ability to connect with a range of stakeholders and build positive relationships
• Ability to think and solve problems creatively

Responsibilities

• Build and manage ad campaigns for the agency across your allocated clients in all paid social platforms (Meta, TikTok, Pinterest, etc.)
• Manage the performances of your media campaigns which include but are not limited to objective optimisations, audience targeting, ad creative changes, bid pacing, exclusions, budget changes, split tests, data feed optimisation etc
• Take control of your client's budgets, establish new ratios and splits by objective, placement and platform to ensure we maximise client ROI
• Put forward and implement optimisation strategies for these campaigns across all paid media channels with a strong focus on paid social
• Implement and test new strategy, tactics and platform features to identify best-performing strategies and maximise client's performance
• Work with our measurement team to understand incremental uplift of advertising changes and optimisation the agency applies for our clients
• Support the team in client goals, targets, and budgets during quarterly business reviews and fortnightly meetings, as well as in managing challenging campaign and reporting on key metrics like clicks, impressions, spend, and revenue

Preferred Qualifications

• Experience in Google Analytics, Looker Studio, Google Sheets, and Excel
• Experience with feed management such as DataFeedWatch
• Experience working with e-commerce clients from an agency side

Benefits

• Working schedule is Monday to Friday, 7am to 4pm/6am to 3pm Manila time
• A competitive signing bonus awaits the hired candidate!