Remote Paid Social Specialist

Summary

The job is for a Paid Social Specialist at Webprofits, a remote-first digital marketing agency. The role involves managing eCommerce clients' social ads, with a focus on Meta and TikTok, scaling their spend, creating ad copy, and reporting on performance data.

Requirements

• Proven experience scaling eCommerce brands
• Experience with Advanced Media Buying on Meta as a primary channel, and TikTok as a secondary channel

Responsibilities

• Explore, test and scale Meta campaigns
• Write and brief all ads for your Paid Social campaigns
• Optimise and manage campaigns within Meta Ads Manager
• Create funnel based strategies to deliver performance
• Innovate and test Creative Ads angles to drive ROI on your campaigns
• Prepare performance analysis reports and make recommendations to adjust and improve strategy performance
• Writing compelling direct-response ad copy
• Meticulous consumer research that orientate GTM strategies

Benefits

• Remote work
• Flexible hours (AU timezone)