Partner Marketing Specialist

Summary

Join Lodgify, a fast-growing vacation rental software company, as a Partner Marketing Specialist. You will be a key member of the Partnerships Team, developing and executing marketing strategies to drive revenue and user adoption. Responsibilities include planning and implementing marketing programs, collaborating with internal and external partners, and analyzing campaign performance. You will build strong relationships with partners, explore marketing opportunities, and create engaging content. This role requires a minimum of two years of experience in a relevant field and excellent communication skills. Lodgify offers a range of benefits, including flexible work arrangements, paid vacation, comprehensive health insurance, and various perks.

Requirements

• Minimum of 2 years of experience in a growth marketing role, product marketing role, affiliate marketing role, business development, or ecosystems management
• Excellent communication skills in English, both written and verbal
• Experience with planning, organizing, and executing marketing campaigns and strategies and tracking performance
• Ability to work cross-functionally with different departments
• Have an analytic mindset and a data-driven approach
• Proficiency with Microsoft Excel, Google Sheets, Google Analytics, CMS platforms (e.g. Wordpress) and Affiliate management software (e.g LeadDyno)
• Experience with CRM and business intelligence tools like HubSpot, Tableau, Notion, etc

Responsibilities

• Develop and execute partner ecosystem marketing strategies
• Plan, coordinate, and implement marketing programs and initiatives throughout the partner lifecycle
• Collaborate with internal teams and external partners
• Drive revenue, boost user adoption rates, increase partner engagement, and support customer acquisition
• Enhance marketplace awareness
• Market partner apps
• Strengthen relationships with partners
• Manage affiliate programs
• Create strategies for top-performing partners
• Collaborate with the Marketing Team on co-marketing initiatives, event planning, and digital communications
• Optimize webinars
• Introduce strategic affiliate programs
• Bridge gaps between teams to ensure seamless collaboration and drive impactful results
• Manage marketing strategies and initiatives from start to finish
• Handle planning and partner collaboration to post-execution analysis
• Build strong relationships with marketplace partners
• Explore marketing collaboration opportunities like guest posts, interviews, and webinars, joint campaigns, events, incentive programs, etc
• Analyze the performance of partner marketing initiatives (in terms of traffic, qualified leads, and several additional KPIs), creating reports to keep track and sharing the results with the rest of the team
• Target audiences
• Hone in on the unique selling points and target audiences of partners to increase partner product adoption among the customer base
• Support partners with an engaging enablement plan leveraging their network to help drive customer acquisition
• Produce and collaborate on content across a variety of formats and channels, such as blog posts, guides, ebooks, webinars, case studies, social media, newsletters, and more
• Work closely with the marketing team to develop engaging creatives and content that align with objectives and resonate with target audiences
• Research and find new ways to expand and grow in different channels to drive user adoption and new customer acquisition

Preferred Qualifications

• Experience in the vacation rental industry
• Prior experience at a Start-up or a Travel Tech or SaaS company
• Experience in the PMS or OTA industries
• Knowing design tools, like Canva, Figma, or Photoshop

Benefits

• The freedom to work from home any day that works for you
• 25 working days of paid vacation and Jornada Intensiva in August
• Top-notch Cigna health insurance (includes travel insurance, dental plan, psychologist and we cover pre-existing conditions too)
• Monthly allowance of 150€ and a Flexible Remuneration plan with up to 70€
• 50% discount on Ametller’s prepared dishes
• Flexible Remuneration options for transportation needs
• Home-office setup allowance
• Free Spanish classes
• Referral program with paid compensation
• Daily office breakfast buffet
• Monthly events like football tournaments, wine tastings, hikes, kayaking and more!
• Offices fully equipped for fun with ping pong, foosball, surrounded by an international team of +60 nationalities