Performance Marketing Manager

Summary

Join Brightwheel as a Performance Marketing Manager and lead demand generation across paid and earned channels. Develop top-of-funnel marketing programs to drive high-quality leads. This role requires strategic thinking, executional excellence, and collaboration. You will own paid acquisition channel strategy, manage vendors, and develop a CRO roadmap. Success requires a growth mindset, data analysis skills, and experience in B2B SaaS. Brightwheel offers a competitive compensation package including base salary, equity, and comprehensive benefits.

Requirements

• 5+ years of experience in digital marketing, SEM, programmatic, paid social, and/or CRO roles, preferably in B2B SaaS organizations
• Detailed knowledge and understanding of performance marketing strategies, tactics, and tools
• Proven ability to consolidate and analyze data from multiple sources (e.g. website, social media, SEM)
• Ability to deliver clear, concise, and reliable reporting on all activities to key stakeholders
• Track record of consistently delivering excellent results in a fast-paced environment
• Growth mindset with a results-driven approach to work (testing, measuring, iterating)

Responsibilities

• Own the strategy, execution, and analysis of paid acquisition channels to drive customer acquisition and brand awareness
• Manage vendors/agencies to launch and optimize paid media campaigns, allocate resources based on CAC guardrails, and achieve goals and ROI targets
• Able to translate technical challenges for different audiences to drive alignment
• Own end to end experience from impressions to upsell
• Develop CRO roadmap, accelerate A/B testing learnings and wins, and maximize the performance
• Collaborate with the internal marketing team to ensure brand-aligned messaging, improve lead quality, and drive customer acquisition, conversion, and awareness
• Drive channel forecasting and budgeting to meet growth and ROI targets
• Self starter who takes ownership of the assigned channels and is willing to go above and beyond

Preferred Qualifications

• Strong hands-on keyboard expertise in Paid Search, Paid Social, display, affiliates & shared
• Broad experience in SEO, referral, direct mail and any other demand-gen channel would be a plus
• Prior B2B funnel experience preferred

Benefits

• Premium medical, dental, and vision benefits
• Generous paid parental leave
• A flexible paid time off policy
• A monthly wellness and productivity stipend
• A Learning & Development stipend
• Equity