Performance Marketing Manager

Summary

The job is for a Performance Marketing Manager at Allivet, a dynamic pet pharmacy company. The role involves leading acquisition efforts through Paid Social & Display, Paid Search channels and managing PPC and paid social programs to achieve revenue objectives. The position requires 4+ years’ experience in digital marketing with a focus on performance marketing, proficiency in Google Ads, Meta, Microsoft Ads, and other digital marketing tools. The role is full-time remote.

Requirements

• 4+ years’ experience as a digital marketing manager or similar role, with a focus on performance marketing
• Proven experience managing PPC campaigns or paid social advertising for an e-commerce company, with a strong track record of driving measurable ROI and scaling paid media efforts across multiple platforms
• Experience in Google Ads, Meta, and Microsoft Ads
• Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions
• Proficiency in digital marketing tools and platforms, such as GA4, PowerBI, Microsoft Excel or other similar reporting tools
• Proven track record of successfully managing digital marketing campaigns and projects to drive customer acquisitions while ensuring timely delivery
• Strong project management skills, including the ability to plan, prioritize, and manage multiple projects simultaneously
• Detail-oriented approach with a commitment to maintaining brand consistency and quality standard
• Strong problem-solving skills and a proactive attitude in addressing challenges and finding solutions
• Self-motivated and goal-driven attitude, with a desire to get things done and make an impact
• Data-driven mindset and ability to analyze and communicate with data to measure results and drive strategic decision-making
• Flexibility and ability to adapt to changing priorities and deliver results in a fast-paced environment

Responsibilities

• Owning, managing & optimizing PPC and paid social programs
• Applying strategic, analytical, and a critical eye towards campaign performance
• Tracking, analyzing, reporting and optimizing programs - keeping stakeholders informed of performance wins, opportunities, and risks
• Identifying and evaluating new opportunities for growth across digital channels
• Regularly iterating upon our digital marketing efforts (spend strategies, creative, etc.) to improve performance against customer acquisition targets and KPIs
• Supporting forecasting and budget management to ensure accurate spend and pacing and helping with monthly billing process including invoice tracking and reconciliation for activated media
• Prioritizing tasks effectively to maximize impact and meet business objectives
• Maintaining a flexible approach to respond to shifting priorities and emerging opportunities

Preferred Qualifications

Background in pet and/or pharmaceutical industry a nice to have

Benefits

• Competitive compensation package
• Comprehensive benefits package of medical, dental, vision, short-term/long-term disability, life insurance, PTO, and a 401K plan