Summary

The job is for a Performance Marketing Manager at Allivet, a dynamic pet pharmacy company. The role involves leading acquisition efforts through Paid Social & Display, Paid Search channels and managing PPC and paid social programs to achieve revenue objectives. The position requires 4+ years’ experience in digital marketing with a focus on performance marketing, proficiency in Google Ads, Meta, Microsoft Ads, and other digital marketing tools. The role is full-time remote.

Requirements

4+ years’ experience as a digital marketing manager or similar role, with a focus on performance marketing
Proven experience managing PPC campaigns or paid social advertising for an e-commerce company, with a strong track record of driving measurable ROI and scaling paid media efforts across multiple platforms
Experience in Google Ads, Meta, and Microsoft Ads
Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions
Proficiency in digital marketing tools and platforms, such as GA4, PowerBI, Microsoft Excel or other similar reporting tools
Proven track record of successfully managing digital marketing campaigns and projects to drive customer acquisitions while ensuring timely delivery
Strong project management skills, including the ability to plan, prioritize, and manage multiple projects simultaneously
Detail-oriented approach with a commitment to maintaining brand consistency and quality standard
Strong problem-solving skills and a proactive attitude in addressing challenges and finding solutions
Self-motivated and goal-driven attitude, with a desire to get things done and make an impact
Data-driven mindset and ability to analyze and communicate with data to measure results and drive strategic decision-making
Flexibility and ability to adapt to changing priorities and deliver results in a fast-paced environment

Responsibilities

Owning, managing & optimizing PPC and paid social programs
Applying strategic, analytical, and a critical eye towards campaign performance
Tracking, analyzing, reporting and optimizing programs - keeping stakeholders informed of performance wins, opportunities, and risks
Identifying and evaluating new opportunities for growth across digital channels
Regularly iterating upon our digital marketing efforts (spend strategies, creative, etc.) to improve performance against customer acquisition targets and KPIs
Supporting forecasting and budget management to ensure accurate spend and pacing and helping with monthly billing process including invoice tracking and reconciliation for activated media
Prioritizing tasks effectively to maximize impact and meet business objectives
Maintaining a flexible approach to respond to shifting priorities and emerging opportunities

Preferred Qualifications

Background in pet and/or pharmaceutical industry a nice to have

Benefits

Competitive compensation package
Comprehensive benefits package of medical, dental, vision, short-term/long-term disability, life insurance, PTO, and a 401K plan

Compass Business Solutions, Inc. is hiring a Performance Marketing Manager