Performance Marketing Manager

Summary

Join Jobber, one of Canada's fastest-growing startups, as a Performance Marketing Manager on the Demand Generation team. You will manage cross-functional marketing campaigns to increase awareness and demand generation, working with paid channels to amplify initiatives and boost reach. Responsibilities include identifying new campaign opportunities, collaborating on campaign optimization, working with stakeholders on strategic campaigns, analyzing campaign performance, and communicating with internal and external partners. The role requires 5+ years of experience in paid search (Google and Bing), expertise with Google and Bing platforms, and experience with analytical tools. Bonus points are given for experience in a tech startup or scale-up, especially in SaaS. Jobber offers a competitive compensation package, including extended health benefits, retirement savings plan matching, stock options, and a dedicated Talent Development function. They also provide generous paid time off and parental leave top-ups.

Requirements

• 5+ years experience in paid search (Google and Bing)
• Knowledge of online advertising campaign setup, optimization, and account management
• Expertise with the Google and Bing platforms
• Experience with analytical tools (e.g. Google Analytics, Amplitude, Adobe Analytics)
• Experience with setting up pixels and conversion events
• Ability to initiate, develop and maintain relationships with advertising partners
• Ability to project manage, multitask, and prioritize
• Be willing to take direction and be a team player, but also exhibit initiative when working independently
• Adapt quickly to continually optimize efforts based on data-driven metrics and ever-developing tech
• Aptitude to work outside of your comfort zone and get things done quickly
• Organized and detail-oriented with great attention to accuracy
• Proficient in Excel or Google Sheets, and Powerpoint, Keynote, or Google Slides to summarize and visualize concepts
• Ability to troubleshoot data issues
• Excellent written and oral communication skills, including strong writing and editing skills to technical and non-technical audiences

Responsibilities

• Identify new campaigns, strategies, and channel opportunities to test with the goal of acquiring new customers for paid search (Google and Bing)
• Work collaboratively with other members of the Demand Generation team on initiatives that help optimize paid campaigns
• Work closely with key stakeholders including the Analytics team to execute coordinated strategic campaigns in paid search
• Understand and drive analysis to prove the efficacy of media buying strategies for KPIs (LTV, MRR, CAC, ASP, etc.)
• Monitor, measure and report on campaign performance, budgeting, and conduct ad hoc analysis to refine strategies
• Analyze and distill large amounts of data into reporting and data visualizations that clearly communicate business insights
• Communicate effectively and succinctly with internal and external partners to efficiently drive campaign performance
• Identify and troubleshoot any data discrepancies (e.g. between ad platforms and internal BI tools) with data and analytics
• Support and manage communications with external partners and vendors

Preferred Qualifications

Bonus points for experience working for a tech start-up or scale-up, especially in SaaS

Benefits

• A total compensation package that includes an extended health benefits package with fully paid premiums for both body and mind, retirement savings plan matching, and stock options
• A dedicated Talent Development function, including Development Coaches, to help build the career you want and hit the goals you set, while ensuring you’re reaching your fullest potential
• Support for all your breaks: from vacation to rest and recharge, your birthday off to celebrate, health days to support your physical and mental health, and parental leave top-ups to support your growing family