Performance Marketing Manager

Summary

Join our team as a Performance Marketing Manager - New Channels and help us acquire therapy and psych patients through non-SEM digital acquisition channels. You will support existing paid social efforts and develop strategies to expand into new channels like programmatic display/video, audio, and programmatic OOH. Success requires comfort with ambiguity, strong data analysis skills, and effective collaboration. You will work closely with internal and external teams. The role demands significant experience in managing multiple non-SEM paid channels and analyzing data from various systems. We offer a 100% remote work environment, attractive pay and benefits, and a commitment to your well-being.

Requirements

• 5+ years of marketing experience dedicated to managing multiple non-SEM paid channels
• Hands-on-keyboard experience managing digital channels
• Experience analyzing data from disparate systems to identify trends, i.e. ad platforms, site analytics tools, BI tools and CRMs
• Experience working with cross-functional teams (creative, web, lifecycle, analytics and ops teams)

Responsibilities

• Acquire therapy and psych patients through non-SEM digital acquisition channels
• Support existing paid social efforts
• Craft the audience and campaign strategy to expand into new channels such as programmatic display/video, audio and programmatic OOH
• Collaborate with both internal cross-functional teams as well as external partners
• Work closely with internal creative, web, lifecycle, analytics and ops teams as well as external agency and vendor partners

Preferred Qualifications

• 2+ years working at a high growth startup
• Experience in programmatic video/display, dOOH, audio, and/ or paid social
• Experience with new platform set up and troubleshooting audience integrations and tracking requirements
• Experience managing agency partners
• Experience in the healthcare, mental health or other highly regulated space
• Experience launching and scaling a new channel from 0 >1

Benefits

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments
• Attractive pay and benefits : Full transparency of pay ranges regardless of where you live in the United States
• Comprehensive health benefits : Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access : Start saving for your future
• Generous time-off policies : Including 2 company-wide shutdown weeks each year for self-care (for most employees)
• Paid parental leave : Available for all parents, including birthing, non-birthing, adopting, and fostering
• Employee Assistance Program (EAP) : Support for your mental and physical health
• New hire home office stipend : Set up your workspace for success
• Quarterly department stipend : Fund team-building activities or in-person gatherings
• Wellness events and lunch & learns : Explore a variety of engaging topics
• Community and employee resource groups : Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
• Discounted programs : Fetch, SmartSpend, Ladder, SoFi