Performance Marketing Manager

Summary

Join a fast-paced, data-driven e-commerce business as the Performance Marketing Manager and contribute to achieving higher ROAS, optimizing paid media strategies, and identifying new growth opportunities.

Requirements

• 5+ years of experience managing paid media, with extensive experience in D2C e-commerce growth
• Expert knowledge in Google Ads, Google Shopping Ads, Google Analytics, and Facebook Ads Manager
• Strong proficiency with Shopify
• Demonstrated ability to optimize for ROAS while identifying new revenue opportunities
• Ability to work in a fast-paced, results-driven environment

Responsibilities

• Oversee and optimize paid media campaigns on Google Shopping Ads, Google Ads, and Facebook Ads Manager, ensuring campaigns are tailored to meet performance and ROAS targets
• Implement A/B tests and other strategies to optimize ads for better performance, continuously identifying ways to improve ad effectiveness and scale revenue
• Monitor key performance indicators (KPIs) for both internal and external agency-led campaigns, adjusting strategies as necessary to ensure targets are met and opportunities for growth are identified
• Develop detailed design briefs for the internal design team, ensuring media assets align with growth objectives and enhance ad performance
• Work closely with the email marketing, SEO, and CRO teams to ensure cohesive and aligned marketing strategies, providing support for paid media initiatives
• Contribute to the overall marketing strategy by aligning paid media efforts with long-term growth goals, working directly with the CMO to develop scalable media strategies
• Provide regular reports to the CMO and other stakeholders on media performance, ensuring transparency and data-driven insights for long-term strategy development
• Constantly explore and test new channels, targeting strategies, or ad formats to uncover new revenue opportunities and maximize return on ad spend (ROAS)

Benefits

• Competitive Salary: Up to $2,000 per month, based on experience and skills
• Remote Work: Fully remote—work from anywhere
• Generous PTO: Ample paid time off to rest and recharge
• Health Coverage: HMO coverage after 3 months for full-time employees