Performance Marketing Manager

Summary

Join our team as a Performance Marketing Manager and drive WorkMotion's growth by leveraging your expertise in paid advertisement, especially in LinkedIn Ads and Google Ads.

Requirements

• 3-5 years of proven experience in performance marketing or a similar role in paid advertisement
• Strong proficiency in digital marketing channels, including paid search, display advertising, social media advertising
• Detailed knowledge and experience with Linkedin Ads and Google Ads in particular
• Solid understanding of a marketing funnel model and ability to analyze and adapt marketing campaigns to the customer journey
• Proficiency in CRM systems, data analytics, and campaign performance tracking
• Demonstrated ability to develop and execute successful marketing campaigns, driving customer acquisition and revenue growth
• Ability to manage and optimize paid campaign to maximize return on investment (ROI) and customer acquisition efficiency
• Ability to analyze campaign performance, identify areas for improvement, report, and implement A/B testing based on collected data
• Strong organizational and project management skills, with the ability to handle multiple projects simultaneously
• Excellent analytical, problem-solving, and communication skills
• Ability to thrive in the fast-paced, dynamic environment at one of Germany's top startups

Responsibilities

• Develop and implement performance marketing strategies across various digital channels
• Plan, launch, and manage performance marketing campaigns across multiple markets
• Monitor campaign performance, conduct A/B tests, and optimize campaigns to maximize ROI and drive customer acquisition
• Utilize customer relationship management (CRM) systems to segment and target audiences effectively
• Analyze, document, and report on marketing campaign data and metrics to derive insights, identify trends, and make data-driven decisions
• Develop and maintain performance marketing dashboards to track KPIs and report on campaign effectiveness
• Implement rigorous testing methodologies to evaluate different marketing tactics, channels, and messaging
• Conduct ongoing experiments and optimizations to improve campaign performance and increase conversions
• Identify opportunities for scalability and expansion into new markets based on data-driven insights

Benefits

• Social Insurance as per country regulations
• Trust-based work – organise your own schedule. We want to celebrate results, not hours spent working
• WorkFlex - easily workation from your dream destination*
• Well-Being Day - a dedicated day off to disconnect and recharge
• Subsidised gym membership subscription
• Training and development and mental health allowance
• Opportunities to get to know some of your colleagues at our offices
• Regular virtual events and annual team meetups