Performance Marketing Manager

Summary

Join Updater's dynamic team as a Performance Marketing Manager to spearhead our performance marketing strategy. This role offers a Google Ads expert the chance to drive significant growth, manage impactful campaigns, and contribute to our success in a rapidly evolving market. You will leverage data to fuel innovation and make a tangible difference. Responsibilities include developing and managing performance marketing strategies across various channels, analyzing campaign performance, managing budgets, conducting A/B testing, collaborating with cross-functional teams, and identifying new marketing channels. The ideal candidate possesses proven experience in performance marketing, mastery of Google Ads, strong analytical and problem-solving skills, and excellent communication abilities. Updater offers a competitive salary and a comprehensive benefits package.

Requirements

• Proven experience (typically 3+ years) in performance marketing roles, with a strong track record of driving measurable results
• Mastery of Google Ads and a deep understanding of other digital marketing channels and their respective best practices
• Hands-on experience with other key advertising platforms (e.g., Meta Ads, LinkedIn Ads)
• Strong comfort level working with data and proficiency in web analytics tools (e.g., Google Analytics) with the ability to extract, interpret, and leverage data for decision-making
• Excellent analytical and problem-solving skills, with a data-driven approach to decision-making
• Exceptional project management and organizational skills, with meticulous attention to detail and the ability to manage multiple campaigns simultaneously
• Strong communication and presentation skills, with the ability to convey complex information clearly and concisely

Responsibilities

• Develop, implement, and manage performance marketing strategies across various channels, including but not limited to mastering paid search (specifically Google Ads), paid social, display advertising, and affiliate marketing
• Plan and execute campaigns, ensuring they are aligned with business objectives and target audiences
• Continuously monitor and analyze campaign performance with a strong comfort level with data, identifying key trends, insights, and opportunities for optimization
• Manage 8-figure annual budgets effectively, ensuring efficient allocation of resources and maximizing return on investment (ROI)
• Conduct A/B testing and other experiments with strong attention to detail to improve ad creative, landing pages, and overall campaign effectiveness
• Collaborate closely with cross-functional teams, including Marketing, Sales, and Product, to ensure cohesive strategies and messaging
• Demonstrate an eagerness to learn and stay up-to-date with the latest trends and best practices in performance marketing and the broader digital landscape
• Take ownership of tasks and processes from inception to completion, ensuring high-quality execution
• Proactively bring new ideas and opportunities to the table for campaign and overall growth, going beyond simply executing existing plans
• Generate regular performance reports and present findings to stakeholders, taking a strong sense of ownership for campaign results, even when external factors may influence outcomes
• Identify and evaluate new performance marketing channels and technologies
• Manage relationships with external vendors and agencies

Preferred Qualifications

Experience with marketing automation platforms and CRM systems is a plus

Benefits

• Medical, Dental, and Vision Insurance
• Unlimited PTO
• 13 paid company holidays annually
• Updater Stock Options
• 401(k)
• Commuter Benefits
• Personal Wellbeing Subsidy
• New Hire Subsidy
• One Medical Membership
• Short Term Disability Insurance
• Supplemental Life Insurance
• 12 weeks of Primary Caregiver Parental Leave