Performance Marketing Specialist

Summary

Join our dynamic team as a Paid Performance Marketing Contractor to manage and optimize paid media campaigns across various platforms.

Requirements

• Bachelor’s degree in Marketing, Advertising, or a related field
• 3+ years of experience in paid performance marketing, with ae strong portfolio of successful campaigns
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms
• Proficiency in analytics tools such as Google Analytics, Facebook Insights, and other relevant software
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent communication and presentation skills
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment

Responsibilities

• Develop, implement, and manage paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, Instagram, and other relevant channels
• Monitor and analyze campaign performance metrics to identify opportunities for optimization and scaling
• Conduct thorough keyword research, audience segmentation, and competitive analysis to inform campaign strategies
• Create compelling ad copy, landing pages, and creatives that drive engagement and conversions
• Collaborate with the creative team to ensure consistent and effective messaging across all paid media
• Utilize A/B testing methodologies to continuously improve ad performance and conversion rates
• Prepare detailed reports and present findings to clients and internal stakeholders, providing actionable insights and recommendations
• Stay up-to-date with industry trends, best practices, and emerging technologies to maintain a competitive edge