Performance Marketing Specialist

Summary

Join Kora, the marketplace for everything payments, as a Performance Marketing Specialist and contribute to delivering reliable, secure, and easy-to-use digital financial solutions. The ideal candidate should have experience in SEM and be highly motivated to continue learning and growing in this field.

Requirements

• Have 3+ years experience in performance marketing
• Are proficient in deriving insights from data, fluent in slicing/dicing data
• Are proficient with Microsoft Excel, Word, and PowerPoint and Google Docs suite
• Have good knowledge and experience in retargeting/remarketing and general tag management
• Are proficient in the use of Google Ads  and Demand-side Platforms including Eskimi, Admaven, Taboola etc
• Are proficient Google analytics, mixpanel and other relevant marketing reporting tools
• Can leverage data, analytics and consumer trends to drive actionable insights and recommendations
• You are goal-oriented and have excellent communication skills
• You are curious, a strong team player and a problem solver

Responsibilities

• Plan and execute Kora's paid digital media campaigns as well as manage the optimization and reporting across all our digital touch points
• Manage Kora’s MarTech stack that helps connect our marketing activities to business growth
• Share insights from key tracking tools that will inform updates to our marketing strategy
• Create informative and high-converting always-on PPC ads
• Manage the monthly budgets of different platforms, billing reconciliation and spend-pacing in adherence to allocations and desired return
• Oversee growth in performance to meet Kora’s OKRs
• Report on key performance indicators and lead-generation initiatives
• Map ad formats to advertising objectives
• Explore new opportunities and experiments to drive business growth
• Test new channels and trends to build credibility for Kora
• Be active in the process of building marketing budget, recommendations and pitch decks
• Ensure a data-led approach to all activity; creating clear tests and adapting strategies accordingly
• Conduct market research and competitor analysis to inform marketing strategies

Benefits

• Health insurance
• Sponsored and tailored training
• Paid parental leave
• Paid time-off
• Flexible work style
• Annual performance bonus
• Low-interest loans
• Employee assisted programs
• Day off on your birthday 🎂 🎁 🎉
• Employee resource groups that provide supportive communities within Kora