Performance Marketing Specialist

Summary

Join Roofr, a successful yet early-stage startup, as a Performance Marketing Specialist. You will manage and optimize paid acquisition campaigns across various platforms like Google Ads, Facebook Ads, and more, focusing on lead generation and maximizing ROI. This role requires 1-3 years of experience in managing paid digital campaigns, strong analytical skills, and a data-driven mindset. You will collaborate with internal teams and external contractors. Roofr offers a remote-first culture, flexible time off, paid time off, employer-paid benefits, RRSP/401k matching, generous parental leave, and various perks like retreats and learning opportunities. It's an opportunity to make a real impact in a growing company with a strong culture.

Requirements

• 1-3 years of experience managing paid digital campaigns, ideally in B2B SaaS or lead generation
• Hands-on experience running and optimizing campaigns in Google Ads, Facebook Ads, Microsoft Ads, and TikTok Ads
• Strong analytical skills with experience using Google Analytics, Looker Studio, Hubspot, Amplitude, or similar tools
• A data-driven mindset with a deep understanding of conversion tracking, attribution, and performance optimization
• Experience with A/B testing and a passion for continuous improvement
• Ability to work independently in a fast-paced, high-growth startup environment

Responsibilities

• Own the execution, management, and optimization of Google Ads, Facebook Ads, Microsoft Ads, and TikTok Ads
• Analyze campaign performance, provide insights, and make data-driven optimizations to improve efficiency and conversion rates
• Develop and test new ad creatives, landing pages, and audience targeting strategies
• Conduct A/B testing on key campaign elements such as copy, visuals, and bidding strategies
• Manage budgets effectively, ensuring ad spend is allocated to the highest-performing channels
• Work with external contractors on channel performance and strategy
• Stay on top of industry trends, algorithm changes, and best practices to ensure we are leveraging the latest opportunities
• Collaborate with internal teams to align paid media efforts with broader marketing goals
• Provide regular performance reports and recommendations to the Performance Marketing Lead

Preferred Qualifications

Experience with landing page builders (e.g., Unbounce, Webflow) and ad automation tools

Benefits

• 1st week of employment is mandatory PTO!
• Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer paid benefits
• RRSP/401k match
• Generous Parental Leave policy
• We host 2 retreats per year and great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Internet and phone allowance
• Remote first culture
• Weekly Friday paydays!