Performance Marketing Specialist

Summary

Join Trialfacts, a remote company advancing medical research, as a Paid Advertising Specialist. You will develop and execute high-performing paid advertising campaigns, primarily focusing on Meta (Facebook/Instagram), but experience with other platforms is a plus. Responsibilities include managing campaign budgets, optimizing ad performance, and analyzing data. The role requires 3-5 years of experience in paid advertising, strong analytical skills, and excellent communication. Trialfacts offers a competitive salary, unlimited paid time off, 100% remote work, and professional development opportunities. The ideal candidate is passionate about making a difference in medical research and has a proven track record of success.

Requirements

• 3–5 years of experience managing paid advertising campaigns, ideally across multiple platforms (e.g., Google Ads, LinkedIn Ads)
• A strong understanding of middle-of-funnel strategies, including landing page and form optimization, to drive campaign effectiveness
• A proven track record of achieving campaign goals and exceeding KPIs
• Strong analytical skills and proficiency in data analysis tools
• Excellent written and communication skills
• The ability to work independently and as part of a team

Responsibilities

• Develop and implement effective paid advertising campaigns across various platforms to reach target audiences for different clinical trials
• Conduct thorough keyword research and audience segmentation to optimize ad targeting and performance
• Monitor campaign performance closely and make data-driven adjustments to improve ROI
• Track and analyze campaign metrics to identify trends and opportunities for optimization
• Stay up-to-date with the latest industry trends and best practices in paid advertising
• Collaborate with cross-functional teams to ensure alignment with overall campaign goals
• Optimize middle-of-funnel strategies, including landing page and form optimization, to maximize campaign effectiveness and drive conversions

Preferred Qualifications

• Experience in the healthcare or pharmaceutical industry
• Expertise in Meta advertising (Facebook/Instagram)
• Experience with additional platforms such as Google, TikTok, Craigslist, or Programmatic advertising

Benefits

• Competitive salary
• Unlimited Paid Time Off (PTO)
• 100% Remote Work
• Opportunities for professional development, with access to courses and training programs