Principal Product Marketing Manager

Summary

Join Skillsoft as a Principal Global Product Marketing Manager and become part of a cross-functional team responsible for shaping the market positioning of our B2B solutions. Lead the development and execution of effective B2B acquisition and growth strategies. Leverage market, customer, and product insights to create impactful go-to-market plans. This role requires a passion for understanding customers and a proven track record in technical and SaaS product marketing. You will influence packaging and pricing strategies and be responsible for increased new business and high customer retention rates. The ideal candidate will possess strong strategic thinking, communication, and collaboration skills.

Requirements

• Ability to think strategically about product differentiation, pricing models, and competitive pressures
• Highly motivated about identifying and building profitable market driven business opportunities to help drive revenue
• 8+ years of experience successfully implementing global B2B SaaS product marketing plans across direct sales channels for SaaS products with bachelor’s degree in marketing or related business discipline
• Expertise in synthesizing customer, product, and marketing data to make recommendations
• Strong interpersonal skills with ability to effectively present and sell information both internally and externally
• Experience collaborating and driving results within a matrixed international marketing organization and comfortable delivering in a lean, cross-functional team with ambiguity
• Polished communication and executive presentation experience delivering confident, concise briefings to sales and product leadership
• Ability to travel up to 20-25%

Responsibilities

• Deliver compelling product positioning messaging to our target audience across multiple channels, differentiating our products from the competition
• Collaborate with Product Management, Sales Leaders, Customer Success, and other stakeholders to refine our industry narrative and the depth of capabilities, solutions, and partnerships
• Drive the development and execution of a strategic marketing plan and tactics focused on a high-growth segment, including the launch of strategic new solutions
• Influence packaging and pricing strategies for our products

Preferred Qualifications

MBA and / or Product Marketing Certifications

Benefits

• Medical
• Dental
• Vision
• Paid time off