Product Manager

Summary

Join Healthline, a leading health and wellness information source, as a Product Manager to revolutionize our search content experience and global UX. You will spearhead strategic initiatives to significantly enhance organic search performance, boost user engagement, and create a seamless user experience. This role involves strategic planning, product delivery, data-driven decision-making, and stakeholder communication. The position offers a hybrid work model with options for remote work or in-office collaboration in Charlotte, NC or Minneapolis, MN. Healthline is part of RVO Health, a large and rapidly growing digital health platform. This role requires experience in product management, SEO, and UX, along with strong analytical and communication skills.

Requirements

• 1+ years of experience in product management, ideally focusing on user engagement, SEO, organic growth, and/or UX at a content-driven and/or user-centric company
• Proven track record of driving meaningful improvements in organic search performance and user experience
• Experience with SEO testing, A/B testing, and conversion rate optimization
• Deep understanding of SEO best practices, search algorithms, and technical optimization
• Familiarity with content management systems (CMS), UX/UI principles
• Excellent communication and project management skills with a collaborative approach
• Passion for digital health and a user-first approach to product development

Responsibilities

• Identify opportunities for evolving our site experience based on user behavior data, business strategy, competitive analysis, and emerging trends in the search landscape and health information space
• Partner with SEO, product marketing, editorial and lifecycle marketing teams to create product proposals for new site experiences (i.e. Article templates, Homepage, Site Nav), defining the scope, approach, and goals
• Develop a prioritization framework and roadmap to increase organic traffic and site engagement
• Collaborate with product designers and developers to deliver on the roadmap, developing and documenting requirements and driving efficient product delivery
• Lead experimentation and testing to assess and improve search rankings and site engagement
• Ensure products are mobile-first, accessible, and optimized for search engines
• Collaborate with SEO experts and engineering teams to implement technical SEO best practices, including site schema, architecture, and page speed optimizations
• Model and forecast expected product performance to inform prioritization
• Analyze test results and overall product performance post-launch, in order to validate effectiveness and identify areas for improvement
• Monitor KPIs such as sessions, time on page, return visitor rate, and conversion rates
• Define and monitor KPIs such as organic sessions, engagement metrics, conversion rates, and global site performance, utilizing SQL queries and/or analytics platforms such as Google Analytics, Looker
• Ensure stakeholders know what's on the roadmap, understand prioritization, and are included in strategic planning and product discovery
• Present product performance data, strategic objectives, roadmaps, test results and learnings to leadership and stakeholders on a regular basis

Preferred Qualifications

Interest in the health and wellness industry is a plus

Benefits

• Starting Salary: $80,000 - $105,000
• Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Pharmacy Benefits
• Income Protection Plans
• Pet Services Plans
• Mental Health Support
• Wellness Coaching
• HSA- Health Savings Account
• Commuter Benefits
• Gym & Fitness Center Discount Program