Senior Product Marketing Manager

Summary

The job is for a Senior Product Marketing Manager at Bazaarvoice, a company that creates smart shopping experiences by connecting brands and retailers with consumers through its expansive network. The role involves leading go-to-market activities for key new and existing capabilities of the company's core SaaS Products (Ratings & Reviews, Authenticity).

Requirements

• 4+ years' experience in SaaS Product Marketing in a B2B environment
• Demonstrated success in analyzing market opportunities, defining market requirements, and managing go-to-market for SaaS B2B products capabilities, offerings, and migrations
• Proven ability to balance multiple parallel initiatives with large numbers of stakeholders
• Data-driven, creative, and exceptional communications skills
• Self-motivated, organized, and a strategic thinker
• Excellent written and oral communication skills to articulate insights as well as presentation skills across various stakeholders
• Strong sense of ownership and accountability

Responsibilities

• Develop and maintain value-focused positioning, messaging, pricing, packaging, and sales tools
• Spearhead and execute go-to-market strategies for varying degrees of new product capabilities
• Identify and action opportunities to introduce new offers
• Drive adoption of the latest product capabilities and migrate customers on legacy technology
• Own competitive intelligence and field enablement for primary competitors
• Launch campaigns focused on re-invigorating the perception of core products
• Build and maintain market expertise on eCommerce, Social, consumer behavior, and general technology trends
• Identify and maintain market audience and buyer persona definitions for our customer audience
• Understand client and prospect behavior in order to develop and test new assets, research, promotional pricing
• Be the subject matter expert of specific offerings, so that other marketing teams can ideate and create solutions messaging, blogs, landing pages, webinars, events, campaigns and other demand generation vehicles that effectively promote the offerings

Preferred Qualifications

• Job experience in the e-commerce space
• Job experience at the corporate-level of a consumer brand or retailer