Product Marketing Director

Summary

Join Pleo, a company revolutionizing business spend management, as their visionary Product Marketing Director. Lead efforts in shaping the product narrative and market positioning, defining and executing strategic positioning, messaging, and value propositions. Translate complex product features into simple, valuable communication, connecting features to compelling storytelling. Take ownership of product marketing infrastructure, building unified and scalable systems to align marketing, sales, and product teams. This strategic leadership role combines storytelling expertise with a broad view of product capabilities to create a cohesive customer experience. Optimize market positioning through research, sharpen pricing models, and drive go-to-market strategies. Shape the future of spend management and product impact at Pleo.

Requirements

• You have extensive experience in insights driven marketing and business roles
• You have experience of leading a team of high performing Product Marketeers
• You leave no stone unturned when it comes to conducting market, competitor and customer research to gather insights and assess market opportunities
• You know how to challenge the status quo with respect, kindness and strong opinions
• You’ve led product and feature launches from conception phase to announcement and adoption
• You can introduce new ways of looking at problems and encourage diverse thinking to find customer and business innovation
• You are an outstanding communicator, be it writing, stakeholder managing or presenting to the rest of the business
• You have a track record of strategic planning, pragmatism and superior storytelling capabilities

Responsibilities

• Partner with Product to build, ship and grow features that our customers will love
• Support roadmap development by identifying key value drivers with GTM implications
• Partner with marketing to deliver outstanding marketing communications and focused campaigns across touchpoints
• Oversee positioning, messaging and product content development, centered around Pleo customers’ needs
• Oversee the creation of launch playbooks, including market requirements, sales enablement plans, product led growth initiatives and marketing channel support
• Articulate the product opportunity in the market and provide insight and leadership from product introduction through end-of-life to commercial domains
• Build a high performing team through coaching and developing talent
• Actively develop an inclusive belonging culture by lifting the value that different perspectives and cultures bring to the organisation
• Build network and influence across multiple internal functions / divisions
• Advance and drive excellence in the craft

Preferred Qualifications

You have a track record with financial or regulated products is a plus

Benefits

• Your own Pleo card (no more out-of-pocket spending!)
• Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office 🍜
• Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis
• We offer 25 days of holiday + your public holidays
• For our Product Marketing team, there is a hybrid approach with two days per week in the office
• Option to purchase 5 additional days of holiday through a salary sacrifice
• We use MyndUp to give our employees access to free mental health and well-being support with great success so far ❤️‍🩹
• Access to LinkedIn Learning - acquire new skills, stay abreast of industry trends and fuel your personal and professional development continuously
• Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work 👶