Product Marketing Director

Summary

Join Pleo's Product Marketing team as a superstar marketer leading impactful work at the intersection of Product and Commercial teams. You'll represent the customer throughout a product's lifecycle, from concept to launch and beyond, infusing innovation into product development. This high-impact role involves collaborating with customer-obsessed teams to build the future of business success. You will thrive if you have extensive experience in insights-driven marketing and business roles, particularly with financial products. The role demands strong leadership, communication, and strategic planning skills. Pleo offers a comprehensive benefits package, including health insurance, paid time off, hybrid work model, and professional development opportunities.

Requirements

• Have at least 10 years experience in insights driven marketing and business roles
• Leave no stone unturned when it comes to conducting market, competitor and customer research to gather insights and assess market opportunities
• Know how to challenge the status quo with respect, kindness and strong opinions
• Have led product and feature launches from conception phase to announcement and adoption
• Strive for excellence and raising the bar every day
• Introduce new ways of looking at problems and encourage diverse thinking to find customer and business innovation
• Be an outstanding communicator, be it writing, stakeholder managing or presenting to the rest of the business
• Have a track record of strategic planning, pragmatism and superior storytelling capabilities

Responsibilities

• Partner with Product to build, ship and grow features that our customers will love
• Support roadmap development by identifying key value drivers with GTM implications
• Partner with marketing to deliver outstanding marketing communications across touchpoints
• Oversee positioning, messaging and product content development, centered around Pleo customers’ needs
• Oversee the creation of launch playbooks, including market requirements, sales enablement plans and launch plans
• Articulate the product opportunity in the market and provide insight and leadership from product introduction through end-of-life to both marketing and sales domains
• Build a high performing team through coaching and developing talent
• Actively develop an inclusive belonging culture by lifting the value that different perspectives and cultures bring to the organisation
• Build network and influence across multiple internal functions / divisions
• Advance and drive excellence in the craft

Preferred Qualifications

A track record with financial or regulated products is a plus

Benefits

• Your own Pleo card (no more out-of-pocket spending!)
• Lunch is on us - with catering in our Lisbon, Copenhagen and London offices or a monthly lunch allowance paid directly together with your salary in other markets
• Private health insurance to ensure you’re fit in body and mind to do your best work
• We offer 25 days of holiday + your public holidays
• For our Product Marketing Team, we offer a hybrid model (two days in the office per week)
• Option to purchase 5 additional days of holiday through a salary sacrifice
• Wellbeing days - fully paid days off designed for a slower pace, allowing you to take time to recharge and prioritise self-care
• We’re trialling MyndUp to give our employees access to free mental health and wellbeing support with great success so far
• Access to LinkedIn Learning - acquire new skills, stay abreast of industry trends and fuel your personal and professional development continuously
• Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work
• All of us have a stake in Pleo’s success - ask us about our equity grant scheme