Product Marketing Director

Summary

Join Revalize as the Director of Product Marketing, a remote US-based role leading product marketing efforts. You will develop go-to-market strategies, position products competitively, and drive product success and business growth. This integral role requires a deep understanding of the target market and crafting compelling messaging. You will partner with sales enablement, own key aspects of the go-to-market process, and drive alignment across teams. The position demands strong communication, leadership, and experience in B2B/SaaS product marketing.

Requirements

• 7+ years of experience in product marketing, with a minimum of 3 years in marketing leadership roles within B2B/SaaS companies
• Proven track record of developing and executing successful product marketing strategies in a highly complex and matrixed environment
• Previous experience building GTM plans and bringing Saas B2B products pricing, packaging, messaging and positioning to market, preferably with CPQ, PLM, or CAD products
• Proficiency in market research methodologies and tools
• Thorough understanding of the sales process and how best to support sales teams and equip them for success
• Experience leading and growing a team of high-performing product marketers
• Ability to execute at scale and at pace in a complex, fast-moving business
• Strong verbal and written communication skills, with proven track record of delivering compelling value messaging in market
• Strong presentation skills and ability to influence stakeholders at all levels
• Demonstrated ability to work effectively in a remote environment

Responsibilities

• Develop a deep understanding of our target market, including ICP, buyer personas, key use cases, and most compelling customer needs
• Serve as the subject matter expert (SME) on Revalize’s value propositions, core capabilities and market landscape
• Craft clear, compelling and differentiated product messaging, positioning, and proof points based on a deep understanding of the customer and our marketplace; in order to drive marketing, lead gen, and sales activities
• Partner with sales enablement to design a sales enablement strategy that includes product education, competitive intelligence and the creation of high-value sales tools (first call decks, battlecards, solution guides, etc)
• Own key aspects of the go-to-market process and strategy for our products and align product initiatives across the customer lifecycle to drive specific outcomes such as new logo acquisition and customer retention
• Drive alignment across product, sales, and marketing to ensure internal adoption of marketing assets and consistently capture and apply feedback to optimize return
• Synthesize market, product, and customer insights to influence the roadmap and ensure a consistent, compelling customer experience
• Clearly communicate marketing strategies and performance metrics to internal and external stakeholders and escalate blockers, as needed
• Manage budgets and resources to maximize marketing ROI

Benefits

Remote work