Product Marketing Intern

Summary

Join Certus as a Product Marketing Intern and contribute to the development and execution of product marketing strategies. You will assist with day-to-day and strategic marketing initiatives, collaborating with various departments to implement and monitor marketing programs. This internship offers valuable experience in data analysis, strategic planning, and other marketing skills. Responsibilities include market research, competitive analysis, creating marketing materials, and leveraging data to measure performance. The role requires strong communication, analytical, and organizational skills, along with familiarity with consumer psychology. The position is part-time (20-30 hours/week) and pays $20/hour. Preference is given to candidates in the Eastern or Central Time Zones.

Requirements

• Proficient with Microsoft Office
• Strong verbal and written communication skills
• Familiarity with consumer psychology and buying habits
• Ability to quickly learn and process information
• Strong organizational skills and attention to detail
• Good analytical and problem-solving skills
• Good interpersonal skills
• Contribution of critical marketing components of GTM strategy development and execution, i.e. competitive analysis, messaging and positioning, etc
• Identification of potential marketing optimizations to test
• Contribution to marketing performance analysis
• Foundational understanding of vertical markets assigned
• Effective communication between Marketing, Product, Sales and Customer Service functions

Responsibilities

• Contribute to development of product GTM strategies to include market research, positioning and messaging, etc
• Periodically update collaboration boards with project status information and notify stakeholders of these updates
• Perform competitive analysis and create comparisons with our products
• Work with the content and design teams to produce product-related marketing materials, such as blogs, emails, website updates; and review creative work to make sure brand messaging and collateral are appropriately represented
• Leverage data and analytics to track and measure marketing performance
• Identify opportunities to conduct potential market tests and analyze the results
• Perform additional marketing tasks as assigned

Preferred Qualifications

Preference for candidates that live in Eastern or Central Time Zone