Product Marketing Leader

Summary

Join Sagent, a company dedicated to simplifying and securing loans and homeownership, as their Product Marketing Leader. This role involves defining and communicating the product vision and roadmap for their Dara platform, a SaaS solution revolutionizing the mortgage servicing industry. You will be responsible for developing go-to-market strategies, crafting compelling messages, and creating sales enablement tools. This position requires strong communication skills, experience in mortgage servicing, and the ability to build relationships with various teams within the organization. Travel is required 6 days a month to the Irving, TX office.

Requirements

• MBA or Masters in Marketing or related field plus 6-8 year's Product marketing experience for a SaaS company
• BA in Marketing or related field plus 10 years' Product Marketing experience for a SaaS company
• 5+ years' experience in Mortgage, preferably Mortgage Servicing
• Very strong written communication skills
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties

Responsibilities

• Help develop and constantly evolve go-to-market strategy for Dara
• Work closely with Product and Engineering as well as Sales and Customer Success teams to shape roadmap based on client feedback, insights, and market trends
• Craft compelling messages and take strategic and tactical lead on developing sales enablement tools for Sagent’s Dara product, including presentations, product collateral, product videos, training, etc
• Collaborate with Marketing colleagues to develop and execute strategic content campaigns including whitepapers, blogs, videos, webinars, social content, and more
• Develop and manage dynamic buyer personas to drive effective market segmentation and product messaging
• Develop and run campaigns for product launches that include pricing, packaging, and positioning
• Be held accountable for generating net new top-of-funnel opportunities plus overall conversion in a long-lead B2B SaaS sales cycle
• Identify and communicate the value proposition and unique selling points of the products to the sales and channel management teams to drive product growth
• Works cross-functionally to analyze win/loss, competitors, and market analysis to gain a deep understanding of client pain points and needs, decision-making process and reasons for churn
• Develop and maintain strong relationships across Product, Engineering, Sales, Customer Success, Finance, and other key areas of the organization

Benefits

• Remote/Hybrid workplace options
• Health Benefits
• Unlimited Flexible Time Off
• Family Planning Services
• Tuition Reimbursement
• Paid Family Leave
• 401(k) Matching
• Pet Insurance
• LinkedIn Learning
• Virtual Social Experiences
• Career Pathing
• Focus Time Fridays