Product Marketing Leader

Summary

Join Sagent as a Product Marketing Leader and help define and communicate product vision and roadmap for the Dara platform to customers, prospects, investors, regulators, employees, and the housing industry at large. This is a once in a lifetime opportunity to develop go-to-market strategy and own product positioning and messaging tactics that set us apart.

Requirements

• MBA or Masters in Marketing or related field plus 6-8 year's Product marketing experience for a SaaS company
• BA in Marketing or related field plus 10 years' Product Marketing experience for a SaaS company
• 5+ years' experience in Mortgage, preferably Mortgage Servicing
• Very strong written communication skills
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties

Responsibilities

• Help develop and constantly evolve go-to-market strategy for Dara
• Work closely with Product and Engineering as well as Sales and Customer Success teams to shape roadmap based on client feedback, insights, and market trends
• Craft compelling messages and take strategic and tactical lead on developing sales enablement tools for Sagent’s Dara product, including presentations, product collateral, product videos, training, etc
• Collaborate with Marketing colleagues to develop and execute strategic content campaigns including whitepapers, blogs, videos, webinars, social content, and more
• Develop and manage dynamic buyer personas to drive effective market segmentation and product messaging
• Develop and run campaigns for product launches that include pricing, packaging, and positioning
• Be held accountable for generating net new top-of-funnel opportunities plus overall conversion in a long-lead B2B SaaS sales cycle
• Identify and communicate the value proposition and unique selling points of the products to the sales and channel management teams to drive product growth
• Works cross-functionally to analyze win/loss, competitors, and market analysis to gain a deep understanding of client pain points and needs, decision-making process and reasons for churn
• Develop and maintain strong relationships across Product, Engineering, Sales, Customer Success, Finance, and other key areas of the organization

Benefits

• Remote/Hybrid workplace options
• Health Benefits
• Unlimited Flexible Time Off
• Family Planning Services
• Tuition Reimbursement
• Paid Family Leave
• 401(k) Matching
• Pet Insurance
• LinkedIn Learning
• Virtual Social Experiences
• Career Pathing
• Focus Time Fridays