Director of Product Marketing

Summary

Join Twin Health as their first Product Marketing leader, reporting to the Chief Product Officer. You will own the end-to-end strategy for messaging, positioning, and go-to-market execution for their flagship Type 2 Diabetes and Healthy Weight programs. This high-impact role requires collaboration with Marketing, Analytics, Product Management, and Sales & Client Success teams. The position involves market intelligence, sales enablement, go-to-market strategy, and strategic leadership. This is a remote opportunity for US-based individuals authorized to work in the US. Twin Health offers a competitive compensation package and comprehensive benefits.

Requirements

• Experience: 7–10 years in B2B2C product or partner marketing, ideally within digital health, health plans, or benefits platforms
• This remote opportunity is available to US-based persons
• Applicants must be authorized to work for any employer in the U.S
• We are unable to sponsor or take over sponsorship of an employment Visa at this time

Responsibilities

• Own competitive intelligence and market research. Work with Marketing, Analytics, and Commercial to translate clinical outcomes, product features, and differentiators into clear, impactful value propositions
• Craft compelling product narratives that resonate with prospects and clients across employers, brokers, and health plans. Enable sales and client success teams with personas, battlecards, case study selections, and playbooks
• Partner with Marketing, Analytics, Product Management, and Sales & Client Success to lead go-to-market planning and execution for new product launches, features, and campaigns
• Serve as a thought partner to the Product and Growth leadership teams. Use market and client insights to shape roadmap prioritization and long-term positioning

Benefits

• A competitive compensation package in line with leading technology companies
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer-sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401 (k) retirement savings plan