Product Marketing Manager

Summary

Join Athennian as a Product Marketing Manager (PMM) and play a key role in driving the strategic positioning and adoption of our innovative SaaS product within the legal, tax, finance, and compliance sectors. Collaborate with cross-functional teams to execute go-to-market strategies, develop compelling messaging, and conduct market research. You will create impactful enablement materials, oversee content creation, and monitor performance metrics. This role requires 5+ years of SaaS product marketing experience, a Bachelor's degree, and strong strategic thinking, communication, and analytical skills. The ideal candidate is a data-driven problem-solver with experience in B2B market research and competitive analysis. Athennian offers a competitive benefits package, including generous paid time off, remote work options, flexible hours, and comprehensive health and wellness benefits.

Requirements

• 5+ years of product marketing experience in a SaaS technology company
• Bachelor’s degree in Marketing, Business, or a related field
• Ability to think strategically while also executing tactically. Proven experience developing successful go-to-market strategies and positioning complex products in competitive markets
• Exceptional verbal and written communication skills with the ability to simplify complex technical concepts for non-technical audiences
• Strong knowledge of B2B market research methodologies and competitive analysis. Familiarity with customer personas, segmentation, and buyer journey mapping
• Data-driven mindset with the ability to analyze data, generate insights, and make informed recommendations. Experience with metrics-driven marketing approaches
• Demonstrated success working cross-functionally in a collaborative environment, especially with product, sales, and demand generation teams
• Familiarity with marketing automation tools, CRM platforms (e.g., HubSpot), product analytics tools (Pendo/FullStory), and other relevant marketing technologies

Responsibilities

• Execute comprehensive go-to-market (GTM) strategies for new product launches and feature rollouts, ensuring alignment with overall business objectives
• Shape product positioning and messaging to differentiate our products across verticals. Develop compelling narratives that clearly communicate the value proposition to various buyer personas
• Conduct in-depth B2B market research and analysis to identify trends, customer pain points, and competitive threats. Use insights to shape product marketing strategies and provide feedback to product teams
• Partner with the product, sales, implementation, and customer success teams to create impactful enablement materials such as product presentations, sales playbooks, case studies, objection-handling guides, and competitive battlecards
• Oversee the creation of product-related content, including datasheets, white papers, blog posts, website copy, videos, and webinars that effectively communicate product benefits to a B2B audience
• Define and track key performance indicators (KPIs) related to product marketing activities, such as feature adoption rates, and market share. Report regularly on performance and adjust strategies as needed
• Work closely with product management, sales, customer success, and other teams to ensure product marketing aligns with the broader company strategy and goals

Preferred Qualifications

• You are an adaptive problem solver, willing to do the work and fill in gaps across roles and responsibilities as needed to make our product successful
• You use structured, diligent thinking to understand all key components necessary to drive our product's ongoing success

Benefits

• Generous vacation/sick/flex days
• Remote work options
• Flexible working hours
• Health/dental/vision/group life/gRRSP/LTD/AD&D/EFAP benefits
• High growth environment
• Team-building
• Day-to-day variety (never a dull moment)
• MacBook for all employees
• Stock options
• A culture of transparency