Product Marketing Manager

Summary

Join Bolster, an AI-powered brand protection platform, as a Product Marketing Manager. You will contribute to go-to-market strategies, shape product messaging, and create compelling content to drive awareness and demand. This role involves translating technical features into customer-centric language, supporting new product launches, and developing sales enablement materials. You will also conduct market research and collaborate on thought leadership strategies. The ideal candidate possesses 3–6 years of B2B SaaS marketing experience, strong writing skills, and familiarity with marketing fundamentals. Bolster offers a competitive salary, excellent benefits, and a collaborative work environment.

Requirements

• 3–6 years of experience in B2B SaaS marketing, ideally with experience in both product marketing and content creation
• Strong writing and editing skills—you can take technical concepts and turn them into clear, engaging narratives
• Familiarity with marketing fundamentals like positioning frameworks, buyer journeys, and sales funnels
• Collaborative, proactive mindset with the ability to work across teams and manage multiple projects

Responsibilities

• Contribute to product positioning and messaging by helping translate technical features into clear, customer-centric language across content and collateral
• Support go-to-market efforts for new product launches by partnering with product, sales, and demand gen on launch content, internal enablement, and campaign support
• Create high-impact content such as blogs, solution briefs, case studies, landing pages, and sales one-pagers that support awareness, education, and lead generation
• Help develop sales enablement materials including pitch decks, ROI stories, and objection-handling guides to support the sales process
• Partner with demand gen to deliver campaign assets—contributing to email copy, landing pages, content offers, and nurture flows
• Conduct light competitive and customer research to inform content themes and support messaging refinement
• Collaborate on thought leadership and editorial strategy, helping shape Bolster’s point of view in the market and ensuring consistency across channels

Preferred Qualifications

Experience in cybersecurity, fraud prevention, or AI, or with tools like HubSpot, Figma, Salesforce, or WordPress

Benefits

• Excellent medical, dental, and vision insurance
• Flexible time off + paid holidays
• Equity + 401(k) plan