Product Marketing Manager

Summary

Join Builder.io's growing Marketing team as a highly skilled Product Marketing Manager. You will develop and execute strategic marketing plans to drive platform adoption, build comprehensive sales enablement programs, and enhance sales-led go-to-market execution. Responsibilities include devising go-to-market strategies for new product launches, creating sales enablement programs, collaborating with sales and product teams, conducting market research, and analyzing key business metrics. The ideal candidate possesses proven experience in B2B SaaS product marketing, particularly within the CMS/DXP landscape, and a strong understanding of the CMS and developer tools market. Builder.io offers a competitive salary, unlimited time off, mental health days, paid parental leave, and various other benefits.

Requirements

• Proven experience in B2B SaaS product marketing, preferably within the CMS/DXP landscape, developer tools, or similar categories
• Proven track record of developing and executing successful sales enablement programs, go-to-market strategies, and product launches
• Strong understanding of the CMS and developer tools market, including key players, market trends, and customer pain points
• Experience working with cross-functional teams, including product management, sales, and demand generation
• Excellent written and verbal communication skills, with the ability to create compelling content that drives engagement and conversion
• Analytical mindset with the ability to leverage data and metrics to make informed marketing decisions

Responsibilities

• Devise and execute go-to-market strategies for new product and feature launches to increase adoption of and engagement with Builder.io
• Create and execute a comprehensive sales enablement program to support the Sales team on all aspects of Builder.io and the market where we compete
• Work closely with the sales team to provide product training, sales tools, and support for customer engagements
• Conduct market research and competitive analyses to understand customer needs, market trends, and opportunities for differentiation, and to inform marketing content and Sales materials
• Collaborate with the product management team and others to define and continually evolve product positioning, key benefits, and value props for our target market and personas
• Help to evolve core target market properties, including ICP definition and buyer personas, for increased accuracy and effectiveness
• Analyze key business and product metrics to understand the effectiveness of Builder.io messaging and positioning, and to iterate on product marketing strategies based on data-driven insights

Benefits

• Unlimited time off. 3 weeks is the minimum that we will ask you to take each year
• Mental health days. We encourage you to take at least one per quarter to recharge
• Paid parental leave. 12 weeks of full pay for the birth and care of a newborn child, or for the placement of a child for adoption or foster care
• $500 home office reimbursement. Help get what you need to be comfortable working in a digital-first environment
• $500 annual learning & development budget. Feel supported and empowered to continue developing your skills
• Co-working space reimbursement. Work from any WeWork at anytime with an All Access pass, or reimburse up to $300/month at another local co-working space
• Health Insurance. 100% employer-paid premiums for medical, dental, and vision insurance for employees, and 50% covered for eligible dependents
• Additional Insurance. Builder covers your life insurance, short- and long-term disability, and you'll have access to supplemental benefits like accident and critical illness insurance
• 401k (for US based team members). Contribute to your financial future through our Guideline plan
• Real equity. We have a four year vesting schedule with a one year cliff. We also have a ten (10!!) year exercise window