Product Marketing Manager

Summary

Join Education Perfect, an EdTech company, as a Product Marketing Manager to drive growth initiatives within the EP product team. Collaborate with various teams to optimize product use, focusing on strategic product behaviors, user journeys, and key business KPIs. You will develop and execute GTM plans, analyze user data, conduct market research, and collaborate with regional teams. This role requires strong analytical and communication skills, experience in product marketing within SaaS, preferably in EdTech, and the ability to thrive in a fast-paced environment. Education Perfect offers remote and flexible work arrangements, various benefits, and opportunities for professional development.

Requirements

• 5+ years of experience in product marketing within SaaS, preferably in the ed-tech industry
• Demonstrated experience with growth models and strategies
• Proven ability to drive product adoption, engagement and growth through strategic marketing initiatives
• Strong analytical skills to interpret data and insights for informed decision-making
• Excellent communication and presentation skills to clearly articulate complex concepts
• Ability to thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously

Responsibilities

• Lead the development and execution of comprehensive GTM plans aligned with company goals and objectives
• Develop strategies to drive adoption and engagement of strategic product behaviours among users
• Analyse user data and insights to identify opportunities for optimisation and growth
• Conduct market research, competitive analysis and customer segmentation to inform marketing strategies and initiatives
• Collaborate with regional teams to support high-growth markets and tailor marketing strategies to local needs and preferences
• Identify market trends, competitive insights and opportunities for expansion
• Work closely with product management, sales and marketing teams to align and execute marketing initiatives
• Provide input into product development and roadmap decisions based on market insights and customer feedback
• Develop compelling messaging, positioning and value propositions for products
• Collaborate with the content team to create marketing collateral, sales tools and educational resources that effectively communicate product benefits
• Stay up to date with the latest industry trends, emerging technologies and best practices in pedagogy and the adoption of technology in education
• Provide guidance to the marketing team on content creation, campaign planning and execution
• Ensure consistent messaging and branding across all marketing channels, effectively representing EP’s value proposition

Benefits

• Remote and flexible working arrangements
• A communication allowance towards your monthly internet or phone charges and $1000 towards setting up your home office
• Three extra days of annual leave during our end of year shut down period, parental leave top ups and a community service day
• Wellness allowance to use on anything to support your mental and physical wellness
• EAP with unlimited sessions
• Employee Equity Bonus Plan
• Employee referral program - $2000 when you refer a new team member
• Ongoing professional development, including opportunities to develop your career into other areas of our business and access to EPs Learning Hub
• EP support groups - Mana Wahine, DEI, Environmental Impact and Wellness Committees