Product Marketing Manager

Summary

Join Cast & Crew's growing Product Marketing team as a Product Marketing Manager! In this role, you will drive the success of Cast & Crew's digital products throughout their lifecycles. You will develop product messaging, positioning, and content strategies, own product launches, and collaborate with cross-functional teams. The ideal candidate is a storyteller with strong communication skills, a passion for technology, and experience in B2B technology marketing, preferably within the entertainment industry. This is a highly collaborative role requiring expertise in product marketing and a deep understanding of the entertainment industry's production landscape. The position offers a competitive salary and a comprehensive benefits package.

Requirements

• Bachelor’s degree required; equivalent experience, coursework or certifications in lieu of a degree will be considered
• 7+ years of relevant work experience that can span product marketing, marketing, product management, operational roles, or product strategy
• At least 4 years of product marketing work experience, specifically in a B2B technology company
• Experience in the entertainment industry and understanding of the studio production landscape
• Experience working on product marketing throughout a product’s lifecycle (Development/Alpha to GA)
• Excellent communication skills, keen eye for detail and creativity
• Ability to translate technical details into benefits for the user

Responsibilities

• Develop product value propositions that convey differentiated value delivered, not just technical features and broad benefits
• Develop effective product positioning, messaging, and content strategies for our suite of production accounting products (DPO, PSL, PO+)
• In collaboration with Product, own internal and external communication of product release notes and maintenance notices
• Ownership of the product launch process in partnership with Product ensuring all stakeholders, both internal and external, understand the value our products are providing
• Deeply understand how to scope and execute marketing strategies needed to reach different user & client segments across our accounting products
• Develop and own market definition and segmentation in collaboration with client-facing teams and Product
• Partner with Customer Success & Sales on product enablement strategies – including product education and alignment
• Develop client facing materials to support product enablement
• Collaborate with Product Training Specialists to develop training programs and materials to educate product users
• Be an advocate for our existing and prospective users and clients, be informed about our competitive landscape, and become the go-to expert for your product area to help inform Product on product roadmap and strategy
• Collaborate with stakeholders to develop pricing strategies and packages that aligns to the product value proposition and with our client success
• Work closely with a range of cross-functional teams— Customer Success, Product, Marketing, Sales, Support & Operations teams—to develop go-to-market strategy and drive launches for our products
• Partner with the Product and Customer Success teams to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis
• Apply entertainment industry knowledge, product marketing expertise, and general acumen to craft thoughtful product marketing strategies with the goal of creating more value for Cast & Crew Clients and Cast & Crew

Preferred Qualifications

Experience with accounting products and fintech is preferred

Benefits

• Medical
• Dental
• Vision
• PTO
• Health and wellness programs
• Employee discounts