Senior Product Marketing Manager

Summary

Join onX as a Senior Product Marketing Manager and fuel our next stage of growth. You will build a drumbeat of onX innovation, inspiring current and prospective customers. Serve as the strategic hub between Product and Marketing, building processes for information-sharing and leading product launches. Refine customer profiles using qualitative and quantitative data. Thrive in a fast-paced environment, be self-directed, and earn trust with cross-functional peers. This role reports to the Chief Marketing Officer and requires experience in B2C mobile subscription products. You will be a gifted storyteller, data-driven, and a hands-on builder.

Requirements

• Have eight (8) or more years of experience in Product Marketing (or a similar role) at a technology-driven company, ideally with experience in software, digital platforms, or mobile applications
• Possess a proven ability to drive measurable business outcomes in a tech-focused environment
• Have proficiency with user behavioral data tools such as Amplitude (preferred), Heap, Pendo, or Mixpanel, with the ability to analyze data and extract actionable insights
• Possess strong analytical and problem-solving skills, with expertise in structuring complex analyses, deriving customer insights, and applying high business acumen to strategic decisions
• Demonstrate the ability to craft engaging product-feature content for blogs, email newsletters, and other customer-facing channels; ability to share sample work is preferred
• Have exceptional communication skills, with the ability to convey ideas concisely, persuasively, and strategically through both written and spoken formats
• Have a self-motivated and entrepreneurial mindset, thriving in environments without a set playbook and embracing the opportunities and challenges of ambiguity
• Be highly organized and detail-oriented, with strong project management skills and the ability to prioritize tasks for maximum impact
• Share a passion for and ability to demonstrate onX’s Company Values
• Have permanent US work authorization
• Be available for travel to a corporate office in Montana quarterly

Responsibilities

• Collaborate early and often with Product teams to define customer benefits in the roadmap, create tiering by customer impact, and establish processes to translate product roadmaps into marketing-enablement. Assess upcoming launches to identify bigger stories and develop multi-feature positioning. Maintain a universal marketing launch calendar and a centralized messaging repository for all major features. Your goal: Marketers should know what’s coming and why it matters for customers
• Create a consistent drumbeat of onX innovation, in partnership with channel owners and internal PR team. Define customer needs, develop the product messaging/positioning for the platform capabilities that differentiate our products, and ensure the website communicates new features and value propositions in a compelling, seasonally relevant way. Your goal: Customers (and the media) are excited about what’s new and what’s coming next from onX
• Lead impactful go-to-market launches for onX platform features, serving as a strategic partner to the Product team with a focus on driving customer engagement. Define marketing needs and coordinate execution across the marketing organization. Partner with vertical teams to support launches that are vertical-specific. Support ad hoc needs such as in-product copy or feature naming. Your goal: Feature launches consistently drive customer engagement and deliver measurable results
• Initiate new programs to engage onX customers with onX features and innovations (e.g. newsletters, blogs, demos, video series). Apply a test-and-learn mindset to refine strategies, improve product engagement, and ultimately boost retention. Your goal: Develop initiatives that deepen customer engagement and inspire ongoing loyalty
• Support efforts to better understand existing and target customers, sharing insights across the organization. Influence cross-functional teams (Product, Eng, Design) to adopt a customer-centric approach, by providing data-driven insights and input on product enhancements. Monitor the outdoor tech and mapping ecosystem to identify go-to-market opportunities, emerging use cases, and areas for growth. Your goal: Achieve stronger product-market fit and create the best possible customer journey

Preferred Qualifications

• Have experience working within a matrixed organization
• Have a passion for the outdoors
• Have a Bachelor’s degree or equivalent professional experience

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays