Product Marketing Manager
COMPLY
π΅ $110k-$120k
πRemote - United States
Please let COMPLY know you found this job on JobsCollider. Thanks! π
Job highlights
Summary
Join COMPLY, a high-growth organization championing compliance professionals, as a Product Marketing Manager. You will be responsible for market research, analysis, and developing go-to-market strategies for COMPLY's solutions. This role involves collaborating with various teams to create compelling messaging and launch new products. The ideal candidate possesses strong analytical and writing skills, along with experience in SaaS marketing and compliance regulations. COMPLY offers comprehensive benefits, including unlimited PTO, paid bonding leave, and 100% remote work flexibility.
Requirements
- 3-5 years of SaaS marketing experience - with an emphasis on conducting market analysis and messaging
- Ability to quickly understand and interpret the complexities of SEC, FCA, FINRA and state compliance rules, regulations, and obligations
- Experience conducting large-scale market surveys and analysis β with the ability to interpret and identify industry trends
- Must have strong writing skills and be comfortable with writing messaging, short- and long-form content on a regular basis
- Attention to detail, great communication, and the ability to coordinate and build relationships with internal team members and customers
Responsibilities
- Research and analyze competitor positioning, market trends, expansion opportunities, and customer adoption
- Conduct monthly win-loss analysis for install base and net new business across product lines and solutions
- Synthesize research findings and develop go-to-market strategies to expand into new markets, displace competitors, and accelerate new business growth
- Act as the voice of the customer to gain a deeper understanding of customer challenges, user adoption, underserved needs, and feedback across product lines β bringing key findings to product and go-to-market teams
- Design and execute COMPLYβs first-ever compliance industry trends research report, which includes survey creation, analysis, and content development
- Work closely with the marketing and revenue operations team to understand which messages, campaigns, and product launches drive pipeline and bookings
- Partner with marketing, product, and compliance consultants to develop product vision, positioning and messaging, value propositions, points of differentiation, market opportunity analysis, and customer proof points
- Continuously iterate on ICPs, personas, and buying groups across SMB, mid-market, and enterprise customers and target accounts
- Develop and deliver go-to-market campaign and content strategies to reach customers across the buying journey
- Work closely with the content marketing team to identify, develop, and manage the content creation of product-specific assets including pitch decks, solution sheets, webinars, presentations, product roadmap, and more
- Manage product launch timelines, deliverables, communications, and materials β including presentations, pitch decks, solution sheets, website copy, webinars, and videos
- Assist with defining success metrics and revenue targets for product launches and analyze post-launch performance
- Work closely with sales and customer enablement teams to conduct training sessions around new solutions and services
Benefits
- Comprehensive benefits
- Unlimited PTO
- Paid bonding leave
- 100% remote work flexibility with a WFH stipend
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Please let COMPLY know you found this job on JobsCollider. Thanks! π