Product Marketing Manager

Summary

Join FMX as a Product Marketing Manager and lead the go-to-market strategy for our cloud-based facility maintenance software. You will develop compelling product positioning and messaging, plan and execute product launches, create sales enablement materials, and conduct market research. Collaborate closely with product, sales, and marketing teams to drive measurable business outcomes. This role requires 3-5+ years of product marketing experience, preferably in B2B SaaS or the public sector. FMX offers competitive benefits, including 100% company-paid health, dental, and vision insurance, a home office stipend, generous PTO and UTO policies, flexible working hours, and a collaborative work environment.

Requirements

3–5+ years of product marketing experience, preferably in B2B SaaS or the public sector

Responsibilities

• Develop clear, compelling product positioning and messaging that communicates the unique value of FMX’s offerings to the public sector and drives new business
• Coordinate, plan, and execute go-to-market strategies for new product launches and feature updates, ensuring alignment across teams and successful adoption
• Create sales collateral, competitive analyses, battle cards, and training materials to empower the sales team to articulate our value proposition effectively
• Conduct market research, customer interviews, and competitive analysis to understand buyer personas, pain points, and market trends. Communicate these findings to the product team and collaborate and innovate on new opportunities
• Partner with the marketing team to develop campaigns that drive awareness and adoption, leveraging your product expertise to craft messaging and content. You’ll create external and internal copy surrounding products and features, including, but not limited to, website copy, datasheets, flyers/handouts, video scripts, product notifications, and email communications to support these efforts
• Measure and analyze the effectiveness of product marketing efforts, using data to optimize strategies and demonstrate ROI

Preferred Qualifications

• Familiarity with education or government, facilities management, or B2B Saas
• Exceptional ability to translate complex product features into compelling, customer-centric messaging
• A track record of working effectively with product, sales, and marketing teams
• Proficiency in using data to drive decision-making and demonstrate the impact of marketing initiatives
• A self-starter who thrives in a fast-paced, collaborative environment and enjoys thinking outside the box
• We value our work ethic, we are disciplined in our processes and responsibilities, we are coachable and seek out constructive criticism, we value results and are performance-driven, we treat each other and everyone we meet with respect and integrity

Benefits

• 100% company-paid health, dental and vision insurance
• At FMX we are remote first, but you’re welcome to use our office as you need. We have two all-company events a year to ensure that you can put a face to that name and establish high-trust relationships with your teammates and co-workers. When you’re in the office, you can take advantage of our free snacks, beverages, and office kegerator
• We’ll give you everything necessary to do your job (company sponsored laptop, headset, etc.). We will also provide up to $500 to help with equipment, furniture and accessories. You will also get $60/month toward your home internet connection
• Generous PTO and UTO (unplanned time off) policies
• Have a dentist appointment at 8:30 AM? Need to tack on an extra 15 minutes at lunch to squeeze in that workout? As long as you're getting your work done then our working hours are flexible
• 401(k) and medical/dental/vision insurance
• Bonus potential