Product Marketing Manager

Summary

Join Keep as a Product Marketing Manager and leverage your strategic thinking and customer insights to refine market positioning and drive product adoption. You will lead rigorous testing, experimentation, and analysis to shape the product narrative, optimize customer engagement, and ensure solutions resonate within the fintech landscape. This role demands strong leadership, requiring collaboration across departments to meet market needs and effectively communicate value. You will develop go-to-market strategies, refine positioning, and translate product capabilities into compelling customer benefits. The position offers opportunities to shape product strategy, make a significant impact, experience professional growth, and set industry standards within the dynamic fintech environment. Keep is committed to a fully inclusive and remote-friendly company culture.

Requirements

• You have extensive experience in product marketing, ideally within the financial services or fintech industry
• You have a deep understanding of ICP development, customer journey mapping, and value proposition creation
• You excel at translating technical capabilities into compelling customer benefits
• You know how to develop strategic messaging frameworks that differentiate products in competitive markets
• You're comfortable conducting customer research and applying insights to refine product positioning
• You have strong cross-functional collaboration skills, particularly with product development teams
• You have experience developing go-to-market strategies for new product launches
• You have planned and executed successful demand generation events such as tradeshows, webinars, or industry conferences
• You possess excellent communication skills and can adapt messaging for different audiences and channels
• You're data-driven and able to measure the impact of product marketing initiatives

Responsibilities

• Developing comprehensive product marketing strategies that align with our business goals and customer needs
• Deeply understanding our Ideal Customer Profile (ICP) and leveraging these insights to refine our product messaging and positioning
• Creating compelling product narratives and value propositions that resonate with target audiences
• Conducting competitive analysis and market research to identify opportunities and inform product positioning
• Collaborating with product teams to ensure marketing input is incorporated throughout the product development lifecycle
• Leading cross-functional go-to-market strategies for new product launches and updates
• Planning and executing demand generation events including tradeshows, webinars, and industry conferences to showcase our products
• Writing creative briefs that clearly articulate messaging objectives, audience insights, and key differentiators
• Developing sales enablement materials and training to ensure effective product communication
• Gathering customer feedback to inform product messaging refinements and feature prioritization
• Staying ahead of industry trends and applying best practices from top-tier product marketing organizations

Benefits

• Shape Product Strategy: As a key figure in our marketing department, you'll influence product development and positioning, ensuring our solutions address real market needs
• Make a Significant Impact: In the rapidly changing fintech landscape, your role is crucial to communicating our product value, directly influencing our company's success and customer adoption
• Professional Growth: Thrive in a dynamic startup environment that values creativity and innovation, offering you rapid professional development and the chance to become a pivotal player in the product marketing realm
• Set Industry Standards: Your expertise in product positioning and messaging will help establish Keep as a leader in the fintech industry
• Embrace a fully inclusive and remote-friendly company culture that values diversity and work-life balance